media consciousness

We place civic ignorance at the top of our anti-patterns collection because civic ignorance is at the core of everything that human beings do to each other that is harmful.

Civic ignorance takes different forms; it is their sum total and the perfidious interaction among the various forms that creates the Agnosphere, the ubiquitous shroud that fights civic intelligence on all fronts.

It is often quite “natural” and occurs in all of us to some degree. It is most menacing in its professional varieties, when well-resourced and self-serving elites intentionally cultivate ignorance. Historically, in the United States, the tobacco companies were the most treacherous and whose campaigns can be credited with thousands if not millions of unnecessary deaths. Currently the climate change denial campaign is the most prominent and much of the intentionally spread misinformation can be traced back to a handful of dedicated billionaires.

How it Works

Civic ignorance is assured in many ways — in general, that's what we're trying to show with our project. Fixating on certain hard-and-fast "truisms" is important. Blaming the other person is important. On an individual level, not even listening to a argument that runs counter to your own is effective since that avoids any real consideration of the issue. From an institutional level, access to information and communication should be controlled by elites. The items on the public agenda should be restricted — but it should not seem like this is the case. Finally, critics of the system should be marginalized or ignored.

Evidence

Links

All of the anti-patterns are related to this!

References

Agnotology book

(note that the Discussion is still in work.....)

Street Music blurs the distinction between producer and consumer of music as well as the distinction between formal and informal venues for music production and consumption. 

Although street bands, including many of those found at Honk Fests, can be found at protests (including the Infernal Noise Machine (image below) that supported the demonstrations against the World Trade Organization in Seattle in 1999), their actions are often political to a large degree by virtue of their publicness in an era of electronic or other formalized or mediated forms of music consumption. 

See http://www.youtube.com/watch?v=i-MLvzLlou4 for Environmental Encroachment's performance of Hashia.

Thanks to a member of the Bucharest Drinking Team and to Bob of Environmental Encroachment for their thoughts on the current breed of "new street bands" including their history and motivation. 

Twenty years ago such a suggestion would be absurd. "Explain the latest developments in the context of the entire system?" A reporter would exclaim, "There's not enough room! I can't keep explaining the same thing, over and over, every single day!" Thankfully, these are the concerns of the print journalist, not his predecessor, the internet reporter (who has still to fully develop).

This is a perfectly valid suggestion against the backdrop of the internet. Let's say a news blog has released an article detailing a new contract between the US government and American contractor, Halliburton. Such an article will undoubtedly refer to some esoteric information that will stump anyone other than business executives and news junkies. With a simple click of the mouse, a befuddled reader could then be ushered to a page that would illustrate what this development means in the context of the whole system between contractors and the US government. Unlike newspapers, internet pages are infinite and (more or less) cheap.

Now the question is what would such a page look like? How could one explain entire systems of society to a reader who has almost no prior expertise? There are many ways to go about solving such a conundrum: the first would be to explain the system via text. But what are often undervalued in society are the skills required to explain complex systems simply and accurately to others: empathetic sensibilities bordering on ESP and complete comprehension of a subject matter. This skill set touches upon the core asset of good teaching. Many high-ranking academics (often professors at erudite universities) miserably fail to live up to this obligation themselves. But regardless of academia's problems, it's about time these principles were prized amongst journalists.

Ah, here we may encounter a dirty dirty secret: many journalists themselves do not know what is going on. It has almost become an industry standard to scan the internet and assemble one's article out of the disembodied parts of other articles, come Frankenstein. This shameful habit is almost an industry-wide practice. Don't believe me? Google a news story. Read the articles that pop up. Notice how mind-bogglingly redundant they all are. Rarely does anyone seek a different angle on a news story, let alone get different information from another relevant party. In fact, many quotes are the same en masse. As journalists grow increasingly lazier thanks to the internet and PR announcements, their collective knowledge grows weaker, their thoughts grow more dependent on others. Thinking and producing thoughtful work in the news industry looks reminiscent of mad cow disease: reporters eating and regurgitating the words of other reporters, who themselves have devoured and regurgitated the works of some public representative of the actual party. This pattern is a double edged sword, for not only does it seek to vanquish the reader's ever-mounting confusion, but it will undoubtedly rout out reporters who operate in partial or complete ignorance: the spores of mass confusion.

So, a reporter must be required to completely and thoroughly understand her beat. She is then required to explain the system as a pretext to her breaking story so that any reader, anywhere, will understand what the hell is happening. Not just businessmen, congress men, not just specific strata of society, everyone: housemaids, twelve-year olds, hippies, outdoor enthusiasts, former convicts, stay-at-home dads, artists, everyone.

The final benefit of this pattern is that the truth will be easier to discern from hype, spin and flagrant lies. How? Easy. Lies don't make sense. That's how we eventually know (other than a third party informing us) that we're being lied to. How do we tell the difference between a genius and a madman? The genius makes sense. Whatever explanatory system makes the most sense is the best candidate for the truth. There is nothing out there that can determine such a thing other than ourselves and our relationship to the truth. No matter where we stand in society, we all are tangent to larger operating systems that determine much of our lives. Systems of real estate development, agriculture, politics, and so on. We all have some first-hand knowledge of large newsworthy systems. That, combined with our intellect, is enough to suss out the truth. If someone can't explain to us how things interrelate simply and coherently, that's probably because they're full of shit.

"Tactical media are media of crisis, criticism and opposition. This is both the source of their power, and also their limitation. Their typical heroes are the activist, Nomadic media warriors, the pranxter, the hacker, the street rapper, the camcorder kamikaze..." (the ABC of Tactical Media)

Because of their ad-hoc character and their adaptability to different contexts, TM are hard to define. Hence, instead of “what is TM?” a more useful question is “how does TM work?” The following three examples are helpful to illustrate some of TM’s possible uses and outcomes.

Example one: During the last US presidential campaign Bush’s official website was cloned, with the alternative site featuring a critique of Bush’s agenda to become president. This site was set up by the Yes Men, a group of actors who impersonate representatives of important organisations at official meetings in order to subvert their messages in the mainstream media. Their stunt prompted Bush to announce on television that “there ought to be limits to democracy”.

Example two: Several labour activist groups in Europe, fighting against unstable working conditions use TM for their campaigns. The Italian group Chainworkers invented Saint Precario, the patron saint of precarious workers. His statue appears at demonstrations, public events and in public spaces, constructing “precarity” through familiar symbols, and leading the public to make its own connections between the procession, common people’s problems and today’s world market. Through San Precario and other similar games and actions, the issue of precarious labor has gained visibility within the EU and is now being discussed even outside of its borders--while more sustainable forms of social struggle against precarity are the background on which such actions rest.

Example three: Telestreet is a network pirate television stations run by activists and community groups who use free UHF frequencies and simple, low-cost technological devices to broadcast their video productions into Italian households. Telestreet programming is not solely aimed at counterbalancing Berlusconi’s monopoly on the mainstream media with alternative content, but also at experimenting with the medium of television as a space for cultural production and community building.

Generally, TM rely on artistic practices and "do it yourself" (DIY) media, created from readily available, relatively cheap technology and means of communication. A tactical medium is devised according to the context where it is supposed to function. This means that it is sensitive to the different sets of communicative genres and resources valued in a specific place, which may vary from street theatre and banner-dropping to the internet or radio. For this reason, TM actions they are very effective and can take on a wide variety of forms. For instance, they can mimic traditional means of information while circulating alternative content; they can subvert the meaning of well-known cultural symbols; and, they can create new outlets for counter-information with the help of new media.

In many cases, TM practitioners borrow from avant-garde art practices (e.g. linguistic sabotage and detournement), politics and consumer culture to trouble commonly held beliefs about every-day life. Such techniques–also called culture jamming–involve an appropriation of the language and discourses of their political target, which is familiar to the non-activist audience. Therefore, the subversion of the message’s meaning pushes the audience to notice where some strategies of domination are at work in a given discourse, raising questions about the objectivity of what is believed to be “normal.” TM actions creatively reframe known discourses, causing the public to recognize their limits. According to TM theorist David Garcia “classical TM, unlike agit-prop, are designed to invite discourse” (Garcia 2006), they plant the seeds for discussion by operating a fissure in what is considered to be “objective reality,” requiring a form of engagement to decode their message.

Despite many successes, TM practices like the Yes Men impersonations have often been criticized because their short-term interventions expose the weak points in the system but do not attempt to address them. However, TM should not be seen or employed as an isolated form of protest but as one tool for groups to reach wider audiences in a broader network of political struggle. In fact, even when they hijack the attention of the mass media, the Yes Men stunts and Saint Precario do not constitute an emancipatory practice in itself. Yet, they are a great example of how to bring topics to debate. As part of an organized campaign centred on a specific issue, such stunts can give resonance to voices otherwise unheard, and hopefully open up some space for a dialogue between minority and majority groups–or between minorities.

Moreover, TM practices can help make transversal connections between context-related social, cultural and political problems, and various organized sites of resistance. For example, the Telestreet network enables different activist groups and coalitions to use their space to support or showcase their own cause. Similarly, TM practices can be useful to create new memes that raise awareness of unjust social conditions, as in the case of Saint Precario.

Ultimately, it is important to maintain TM’s emphasis on experimentation, collaboration and the exchange of knowledge as part of a broader cartography of organized social struggle. For these reasons, there is a need to create more conditions where TM exploration of new possibilities for resistance can take place. Such projects can range from media literacy teaching to culture jamming workshops in schools, to festivals and temporary media labs where people can come together and develop creative ways to engage in protest and critique of the systems which govern their lives from an ever-increasing distance.

As the spatial expansion of capitalism reached its peak, the differences in nationality and culture that were often used as the justification for that spatial expansion through colonialism have been incorporated into a global economy. One result of this incorporation has been that those cultural differences are now internal to that economic system, with resulting irruptions of conflict within the global system. As capitalism enters its next stage "informational capitalism" the expansion of the economic forces of capital occur as a "colonization of the lifeworld" whereby economic forces penetrate ever more deeply into the everyday lives of people. The main conduit for this colonization is through mass media and information systems that support consumption as the means for construction of identity.

A technology-enabled approach to the work of these organizations offers a number of intriguing possibilities. Often, these organizations are working in disadvantaged neighborhoods where Internet connection and PC ownership tends to lag behind communities where the residents have more income and have attained higher levels of education. Community organizers who use technology to achieve their goals have the additional opportunity to introduce new tools to their constituents and help them use and master these tools. I am encouraging social and community change practitioners to build technology strategies and tools into their work and to help their allies and citizen-leaders master technology in order to achieve organizing goals.

"Beneath the official compulsions of acceleration a cautious interest in greater slowness is beginning to stir. Not as a program, not as a strategy, but rather as a surbversive demand viewing all the glorification of speed as old-fashioned and out of touch with the times. If such experiences accumulate, then the familiar trend might conceivably be reversed and affluence become assoiciated with deceleration." — Wolfgang Sachs, Reinhard Loske, and Manfred Linz, Greening the North

This pattern is about escape, liberation, disengagement — and, necessarily, re-engagement. Neither the name nor its discussion adequately reflects its enormity.

This pattern applies equally to brief escapes from the clutches of mass-media (ever striving to grab our attention), the tyranny of the schedule and the clock (that programs people into vast assembly lines) and to the other habits of thought and action that have been hammered pitilessly into our psyches.

Both an instant of freedom and a year of freedom, of disconnection from forces that are essentially inhuman and unnatural are covered by this pattern. What is not sanctioned by this pattern is permanent retreat. This pattern, the last in our pattern language sequence is intended to help people get in touch with their own feelings, with a different pace, with a reality that is not distorted by mass media or by other distractions. It’s intended to help people disengage, recharge and to re-engage in ways that are more lively, more creative, more caring and more wise.

Our species is millions of years old and the universe we inhabit is incomprehensibly vaster in size and in age. The rhythms of our universe, the seasons of the earth and our body likewise seem timeless, they exist still, within what John Trudell calls our "genetic memory." The rhythms of timeless life are not the same as those of television, the Internet, the workaday world.

The practice of cramming tasks into specific, discrete slots of time makes the declaration that the task will take that much time even when a slot with more or less time may be the right amount for the job. Educating people for example, as teachers know, isn't done best in an assembly line fashion. Some students need more time, some less, and, or course, the type of "lesson" should vary as well.

When life is routinized, when all of one's actions are circumscribed by external events and canned responses, internalized clichés, the ability to change direction and to pursue a different path is minimized. A retreat, a break in the process is necessary; for it is during those times — however brief — when this change can occur.

The digital realm, for social (as well as structural) reasons, has helped promote a culture where "answers" or "solutions are sought. The Internet is good for finding facts, but cannot teach analysis, interpretation, critique, or common sense. Reality, even when addressed artificially through computer simulations (a proper use of computer when its limitations are sufficiently appreciated), must cope with numerous levels of complexity and interaction.

The (post-?) modern world of the Internet, mass media, "virtual reality," globalization, spectacle, empty abstractions, and real-time data, on the one hand, and SUVs, AIDS, homeless children picking through garbage for food, landless peasants, mega mansions and mega-slums, on the other hand, are both "real." They both exist as perceptable information that exists in our individual and collective minds, which, even if intangible, has tangible implications. Our thoughts, ideas, and memories, no matter how incoherent, paranoid or illogical, play themselves out the "real world:"

The wilderness or other setting relatively unperturbed by humankind is probably the best setting for the practice of this pattern: "Alone in the forest, time is less 'dense,' less filled with information; space is very 'close'; smell and hearing and touch reassert themselves. It is keenly sensual. In a true wilderness we are like that much of the time, even in broad daylight. Alert, careful, literally 'full of care.' Not because of principles or practice, but because of something very old" (Turner, 1989).

The function of this pattern language is to acknowledge and celebrate seeds of life that can be used to generate more life in the face of violence and corruption. Remaining pure or removed, aloof from the sordidness of the world that has developed over the centuries, is not an option. Nor is it necessarily more admirable than retreating into the vast media wastelands, work, mysticism, sports, or drugs. Engagement and retreat together form an eternal cycle that we ignore at our own peril.

Until fairly recently, it was a commonly held notion in the United States that "the people owned the airwaves." Although that notion has apparently vanished from the minds of many politicians and government regulators, people periodically reassert this right when other routes have failed.

With few exceptions, access to media is generally blocked to citizen and, especially, alternative viewpoints. The choices of media often boil down to state-run media (often propaganda) or purely commercial (or a combination of the two) or none at all.

In the US particularly but in other countries as well people are bombarded with images and ideas that are generally cut from the same cloth. Whether news, "reality" shows, police dramas, talk shows, or commercials television is a seamless and impenetrable wall that is assiduously protected from invasion. Media Intervention is one tactic to fight this particular and ubiquitous form of censorship. In this case, the media truly is the message: while the content itself is commercialistic, addicting, intellectually and psychologically (and emotionally? and politically?) stultifying (debilitating?), the sheer immensity and second order effects of the media as a societal phenomenon make it impossible to ignore. It's a problem for everyone when the "vast wasteland" grows vaster.

Media intervention comes in many guises and new approaches are devised fairly frequently. There are vast differences in the ways that this pattern is employed — all the way from the most polite and prescribed to the most overt and officially prohibited. This pattern is general enough to encompass Culture Jamming (Lasn, ____), Textual Poaching (Jenkins, ____), subvertisements, "disciplining the media" and "Billboard Adjustment."

Randolph Sill carried out a brilliant Media Interventio with aplomb in Seattle in the summer of 2003. He attended a televised Mariner's baseball game with a sign that was adorned with the number of Mariner star player, Ichiro Suzuki, and some writing in Kanji. Unbeknownst to the non-Japanese speakers at the game and, in particular, the people who were televising the game who captured Sill and the sign that he enthusiastically brandished whenever Ichiro was at bat, the Kanji on one side read, "President Bush is a monkey's butt" which was complemented on the other side with the claim that "Americans are ashamed of their corrupt president" (Jenniges, 2003).

In the late 1990's, the Barbie Liberation Organization engineered a similarly clever caper which ultimately was covered with bemusement on the television evening news in a number of U.S. cities. The intervention began with the purchase of several ultra-feminine "Barbie" dolls and the ultra-masculine "G.I. Joes" "action figures" (not dolls). Back in their secret laboratory, the BLO surgically altered the dolls, performing a gender swap (or "correction" as they called it) of the voice boxes of the two stereotypical avatars. Then the dolls were repackaged and placed ("reverse shoplifting") on various toy store shelves around the country where they were purchased by unsuspecting shoppers. Back at home, the young recipients of the dolls were surprised when the he-man Joe professed a love for shopping while the wire-thin Barbie newly masculinized wanted to "take the next hill" presumably with a hail of hot lead. One intriguing postscript was that at least some of the recipients of the transformed doll/action figure preferred the new version to the old.

Finally, the techniques of (1) trying hard to get one's issue injected into the media and (2) disciplining the media for content that people find objectionable (and, less frequently, praising the media for appropriate coverage), form the traditional "bread and butter" core of this pattern and are not expected to go away or lose their importance in the face of the other approaches discussed earlier.

NY Act Up Activists Make an Unscheduled Visit to the CBS Evening News.
More information can be found at: http://www.actupny.org/divatv/indexN.html