social

Street Music

Douglas Schuler
The Public Sphere Project
Celebration of Public Music
Version: 
1
Problem: 

(note that the Problem Statement is still in work.....)

Music, including singing as well as the playing of instruments, has been a key element of the human condition for millennia. Unfortunately -- at least in the United States -- music has become more of a commodity, to be enjoyed passively and non-interactively. 

The rise of mass media is probably at least one of the culprits. 

Context: 

(note that the Context Statement is still in work.....)

Discussion: 

(note that the Discussion is still in work.....)

Street Music blurs the distinction between producer and consumer of music as well as the distinction between formal and informal venues for music production and consumption. 

Although street bands, including many of those found at Honk Fests, can be found at protests (including the Infernal Noise Machine (image below) that supported the demonstrations against the World Trade Organization in Seattle in 1999), their actions are often political to a large degree by virtue of their publicness in an era of electronic or other formalized or mediated forms of music consumption. 

See http://www.youtube.com/watch?v=i-MLvzLlou4 for Environmental Encroachment's performance of Hashia.

 

Thanks to a member of the Bucharest Drinking Team and to Bob of Environmental Encroachment for their thoughts on the current breed of "new street bands" including their history and motivation. 

Solution: 

 

Solution in work:

something about establishing and supporting street music. More and more and more of it....

Categories: 
orientation
Categories: 
engagement
Categories: 
social
Categories: 
products
Themes: 
Social Critique
Themes: 
Community Action
Themes: 
Social Movement
Themes: 
Media Critique
Information about introductory graphic: 
Photo of Church, a marching band from Santa Rosa, California. Shot by Douglas Schuler, June 1, 2012. Georgetown (Seattle, WA)
Information about summary graphic: 

Infernal Noise Machine, Seattle Washington

Street Newspapers

Douglas Schuler
Version: 
1
Discussion: 

The homeless newspaper movement is active in many cities around the world. Although it takes different forms in different cities, the basic model is the same: The newspaper concentrates on issues of homelessness and poverty, two subjects that are not likely to be covered sensitively or in much depth by mainstream media. Beyond that the newspaper is often actively engaged in the struggle for the rights of poor people and engages poor people and their communities in every aspect of the newspaper production and distribution. The Real Change weekly newspaper in Seattle is sold by people who are homeless or otherwise in underprivileged positions for $2.00 and receive $1.40 plus tips for each paper sold.

Categories: 
orientation
Categories: 
organization
Categories: 
engagement
Categories: 
social
Categories: 
products
Themes: 
Research for Action
Themes: 
Education
Themes: 
Economics
Themes: 
Policy
Themes: 
Social Critique
Themes: 
Community Action
Themes: 
Social Movement
Themes: 
Case Studies
Verbiage for pattern card: 

The homeless newspaper movement is active in many cities around the world. Although it takes different forms in different cities, the basic model is the same: The newspaper concentrates on issues of homelessness and poverty, two subjects that are likely to be covered sensitively or in much depth by mainstream media. Beyond that the newspaper is often actively engaged in the struggle for the rights of poor people and engages poor people and their communities in every aspect of the newspaper production and distribution. The Real Change weekly newspaper in Seattle is sold by people who are homeless or otherwise in underprivileged positions for $2.00 and receive $1.40 plus tips for each paper sold.

Information about introductory graphic: 
From Real Change Newspaper web site, <a href="http://www.realchangenews.org/">right here</a>

Health Promotion Through Urban Design

Pattern ID: 
912
Group Name: 
PTPH
Douglas Schuler
The Evergreen State College / The Public Sphere Project
Version: 
1
Discussion: 

Not only can cities make you sick, there are many ways that cities can actually help make people healthy.

Jennifer Wolch, dean of the College of Environmental Design at the University of California, Berkeley, gave a presentation at the University of Washington called Lively Cities on March 1, 2010.

Solution: 

We should adopt the approaches that we know have value and continue to develop, test, and disseminate new ones.

Categories: 
orientation
Categories: 
engagement
Categories: 
social
Categories: 
products
Categories: 
resources
Themes: 
Research for Action
Themes: 
Economics
Themes: 
Policy
Themes: 
Community Action
Verbiage for pattern card: 

Not only can cities make you sick, there are many ways that cities can actually help make people healthy. We should adopt the approaches that we know have value and continue to develop, test, and disseminate new ones.

Information about introductory graphic: 
"Broadway Dance Steps" by Jack Mackie; photograph by Joey Veltkamp

Sousveillance

Pattern ID: 
386
Pattern number within this pattern set: 
386
Bryan
Douglas Schuler
Public Sphere Project
Version: 
1
Problem: 

"One of the fundamental contrasts between free democratic societies and totalitarian systems is that the totalitarian government [or other totalitarian organization] relies on secrecy for the regime but high surveillance and disclosure for all other groups, whereas in the civic culture of liberal democracy, the position is approximately the reverse." -- Professor Geoffrey de Q Walker, now dean of law at Queensland University in Australia.

Over the past two decades, surveillance has permeated society in ways that only Orwell could have imagined. The increasingly low costs of electronics and data storage coupled with scare tactics like terrorism have given governments worldwide the green light to put public and private spaces under their eye. During 2008 alone, Sprint gave location data of their users over to law enforcement a total of eight million times.  The surveillance infrastructure is owned and controlled primarily by those with political and class privilege. This creates a situation where people can be watched but cannot "watch the watchers". As a result, the accountability of police, politicians, and other authority figures decreases.

Context: 

In any political / social context, from a liberal democracy to an authoritarian government. Sousveillance in a democratiic (or quasi-democratic) country is particularly important in times of overzealous governmental secrecy, propensity towards surveillance, and increasing political repression.

Discussion: 

"Steve Mann presents the notion of sousveillance as a method for the public to monitor the establishment and provide a new level of transparency. This has been the role of the press, but with its strong orientation toward positive feedback, the media has tended to focus on less relevant issues, which get an inordinate amount of attention. One such example was the media's fascination with Gennifer Flowers and her claim that she had had an affair with President Clinton." -- From Joichi Ito's discussion of Emergent Democracy. One of the first thing that George W. Bush did when he became president of the US was to place his father's writings (which by law were supposed to be made public) into secrecy.

We live in an age where ever-increasing portions of the population have turned to social networking where they divulge the most personal and private details of their life to their friends, their co-workers, and most anybody who cares to look. Facebook, Google, and other advertising giants track every website a person goes to with an ad or a 'like' button on it. People scan their loyalty cards at grocery stories and give their entire purchase history, name, number, and address to the highest bidder in exchange for a few dollars off their bill. Those who run their surveillance infrastructure have not been blind to this and have begun investing significant resources into monitoring social networking sites and rich sources of user-generated information.

No matter where one turns, they can find information on their fellow citizen that they would rather not have revealed. Security cameras, credit cards, and RFID-enabled identification cards track our every movement. Normal activities which one might not want the world to know about like visits to the pharmacy, an alleyway make-out session, and a visit to Planned Parenthood all become a spectacle for those on the other end of the camera to enjoy.

While some of the information garnered by dragnet surveillance is available to the public or those of small financial stature, most of it is locked in databases and storage systems run by the rich and powerful. In 2005, it was revealed that for the past five years the National Security Agency had been collecting wholesale internet traffic, call records, and other private information from millions of Americans without warrants, subpoenas, or any judicial oversight. In a 2001 report, the European Union validated a theory that the United States, in conjunction with allies such as the UK, operated a global surveillance network called ECHELON which could intercept most worldwide communications. It is said that through publicly and privately operated surveillance cameras, the average Londoner is photographed 300 times per day. The majority of people are watched with intense scrutiny throughout the entirety of their lives while the minority of people who commit the biggest crimes sit behind closed doors where they can execute their plans for financial and social dominance in privacy and without interruption. People no longer seem to be surprised to hear that the dash-cam of a police car was mysteriously off when the officer flew off the handle or that the video from a jail beating is missing.

How can we change this dynamic? How can surveillance systems actually be used for widespread social accountability instead of preserving the interests of those who own them?

Study after study shows that surveillance does not actually reduce crime or make the average person safer and a steady stream of news stories show that surveillance abilities are used improperly by those who have them. A study conducted by Hull University showed that one in ten women were targeted for 'voyeuristic' reasons by male camera operators. Norris, C. and Armstrong, G. "The unforgiving Eye: CCTV surveillance in public space" Centre for Criminology and Criminal Justice, Hull University, 1997. Seeing this, the simple solution seems to be to outlaw surveillance equipment entirely or create rules to hold its owners accountable. To some extent, this has already been done. The government is barred from using surveillance and search powers without obtaining necessary legal justification and corporations have similar but less stringent limitations. Nonetheless and unsuprisingly, these rules have not stopped widespread abuse as those who own surveillance systems are often the same ones who fare better in courts and the media due to societal privilege.

Solution: 

People must have the means to watch the watchers. Steve Mann's term "sousveillance" captures this idea. As the age of surveillance is here to stay (at least until we live in a world where people's privacy is put above the sanctity of property), there must be a way to change the dynamic of surveillance. Sousveillance requires tools which are easy for laypeople to use, a network for communicating among those who use them, and a method for spreading information that comes from sousveillance. There are many some tools such as Freedom of Information Laws, cell-phone cameras, and independent media networks which help facilitate sousveillance but there are not nearly enough and they are not as widely adopted as necessary. People must make these tools easier to use, put them into the hands of more people, and make their use ubiquitous enough to truly scare those who they are meant to keep an eye on.

Pattern status: 
Released

Reclaiming the Lifeworld

Pattern ID: 
177
Pattern number within this pattern set: 
177
Benjamin Belton
Earthlight Design
Problem: 

With the near completion of the global spatial expansion of capitalism, the necessity for continued growth in capitalist consumption-based economic models has resulted in an emphasis on colonization, not of land, but of the lifeworld of the individual.

Context: 

This pattern occurs in the context of its associated anti-pattern, "Colonization of the Lifeworld." which occurs as individuals and groups construct their self-identity through interactions with systems of information and the mass media. Although there may be nothing inherently wrong with the lifeworld being constructed from more global networked sources rather than local face-to-face ones, the economic interest to structure society around consumption, and the development of global markets raises issues around the corporate ownership of networked communication.

Discussion: 

As the spatial expansion of capitalism reached its peak, the differences in nationality and culture that were often used as the justification for that spatial expansion through colonialism have been incorporated into a global economy. One result of this incorporation has been that those cultural differences are now internal to that economic system, with resulting irruptions of conflict within the global system. As capitalism enters its next stage "informational capitalism" the expansion of the economic forces of capital occur as a "colonization of the lifeworld" whereby economic forces penetrate ever more deeply into the everyday lives of people. The main conduit for this colonization is through mass media and information systems that support consumption as the means for construction of identity.

Solution: 

The anti-pattern raises is the possibility of cultural resistance to the colonization of the lifeworld analogous to the resistance that colonialism produced as capitalism expanded spatially. This resistance may manifest itself by the current emerging social and cultural conflicts surrounding issues of privacy, property, and individual autonomy within social relations. The synthesis of theoretical and practical perspectives for constructing a widely applicable approach to the analysis of individual and social relations with information systems and corresponding implications for information policy has not been explored. What seemed to be an inherent counter-movement to this process (in the early days of the internet) "the spread of communication networks also spread local awareness of the problem" seems to be diminishing with rise of corporate consumer-based networks, and the corresponding state calls for restrictions on peer-to-peer technologies. One research approach to this problem would be to integrate the work of Habermas and Luhmann on system and lifeworld, with the methodological perspective of Johan Galtung (whose work claims that the sides of a triangle formed with 'data', 'theory', 'value' as its vertices form legs corresponding to the scientific activities of 'empiricism', 'criticism', 'constructivism'). Such a framework would give socially reposnsible scientists an analytical and methodological framework for addressing these issues.

Themes: 
Research for Action
Themes: 
Social Critique
Themes: 
Media Critique
Themes: 
Theory
Pattern status: 
Released

Activist Road Trip

Pattern ID: 
611
Pattern number within this pattern set: 
134
Douglas Schuler
Public Sphere Project
Version: 
2
Problem: 

It is surprising how little people really experience and learn when they travel. They often seem to be in a hurry to get to a certain place where their friends or relatives live or where the media or other "expert" has told them they should go. Many people would like to see and learn about how people live and the challenges they face, but it is often difficult to do. Since there is apparently scant profit in trips that would help bridge cultures and encourage understanding, there is little support for it. Also, for most people in the world, travel is costly, is sometimes perceived as dangerous, and there are lots of borders that can block our progress.

Context: 

In an era of globalization, problems are no longer confined to local areas. Also, in an era of heightened fear-mongering, paranoia and suspicions about others, the importance of building bridges individually and in groups can't be stressed enough. One of the best antidotes to propaganda is first-hand knowledge and personal ties to people in different regions.

Discussion: 

Travel offers immeasurable insights if people are receptive to them and have meaningful experiences while on the road. The trouble is, of course, that "it's possible to travel all around the world and not get anywhere at all." The Activist Road Trip pattern is designed to prevent that from happening.

Lori Blewett and I just returned from a trip to Venezuela with twenty-five students. Our ultimate destination was Caracas, Venezuela, one of the three locations of the "polycentric" World Social Forum in 2006, but we visited Barquisemeto and the small hillside village of Sanare. Our tour was conducted by Global Exchange, a non-profit organization located in California, that leads "Reality Tours" to nearly 30 countries including Afghanistan, China, Ireland, Mexico, India, Iran, the Mexican-US border, and Cuba. We visited a number of community centers, health clinics, educational missions, agricultural cooperatives, and housing developments set up by the Chávez government. Also, during the bus drive from Barquisemeto to Caracas our guide briefed us about recent Venezuelan history from the point of view of Chávez supporters as well as detractors. Global Exchange set up numerous presentations including one from an economics professor (with opposition leanings) who explained some of the particularities of the Venezuelan economy. We also had ample opportunities to converse with people at the forum.

Activist road trips can provide more meaning than standard, non-activist, road trips. But how is the pattern employed? At a basic level, people can simply go on an activist road trip. This means pursuing activist activities — especially learning — while "on the road." The preferred mode of transportation is by foot, bicycle, or car; possibly by bus or train; and probably not by airplane where unscheduled stops and flexible timetables aren't allowed. This is not to suggest that the trip should be haphazard or random — just that serendipity is likely to come into play (and chance favors the prepared mind). Thinking about the trip ahead of time, planning for it, arranging to meet with various people and organizations in advance is very useful — just don't over schedule or otherwise become slave to your plan. A simple way to "ground" the trip is to attend events at the destination and at points along the way. Events could include anything from a mass rally to a simple breakfast with friends of friends. And don't forget to record your impressions during the trip and debrief and discuss upon your return.

People can always elect to go on an Activist Road Trip but the concept itself must be institutionalized to make it easier for people in general to go on these trips and, ideally, to build active networks of people who are interested in similar issues. As with other patterns we concentrate on how to promote this incrementally, with little pieces that organically build towards larger networks or assemblies, rather than through a grand, top-down, plan. Therefore we must build upon the basic components: physical locations, activists (hosts, guest, and guides), information and means of getting from one place to the next. Many pieces of this pattern now exist. When, for example, punk rock aficionados, travel they often share information with each other — who's cool in the next town, whose couch is available, etc. This works, at least to some degree, for the punk community, but what if a non-punk (like me?) wants to meet with some punks or if a punk wants to find out more about a non-punk group?

The chore is to help promote processes and ideas to build a thriving alternative to existing approaches to travel that are disconnected and disengaged. Ideally each visit helps to build the network while advancing positive social change. How can the network promote people from different communities getting together? Some of the pieces that we can envision include integrated calendar of events and atlases specifically designed for this type of trip. These atlases would necessarily be dynamic — events as well as the non-profits, infoshops and other host organizations — are often short-lived.

Of course the above discussion suggests that the point of the road trip is to visit activist sites along the way. Another approach is going on a road trip as activists. The Bee Hive Collective that travels throughout Latin American and develops intricate and beautiful murals that illustrate indigenous issues and struggles, and the Miss Rockaway Armada that traveled down the Mississippi River in the summer of 2006 to share art, music, environmentalism and an anarchist perspective with everyone they met, are great examples of this. In both of those cases, the groups essentially brought their activism with them. The ultimate activist road trip in the U.S. would have to be the Freedom Rides in the spring of 1961 where activists traveling on buses from Washington, DC to various towns and cities in the deep South to publicize their fight for civil rights were met with racist violence that was only quelled after federal intervention.

A person implementing this pattern should expect a number of challenges. For example, people working in one activist destination could be overwhelmed by large numbers of people "passing through." It is incumbent on the traveler to make sure that the host is not taken advantage of. Visitors must be sensitive to their host's situation and aware of their responsibilities as guests. Encounters between visitor and host, important as they are, have several potential complications. Who knows that the "field trip" to, say, a worker's collective is not to a "Potemkin village" that has been carefully "staged" in order to convey certain impressions to the guests, perhaps in a bid for funding. And how do we ensure that the visitors to a favella in Rio De Janeiro, a township in Capetown, or to the South Bronx, are not simply treating what they're witnessing as a spectacle.

The possibility exists that when any destination is made public, in an "atlas," for example, hostile townspeople might choose to harass the travelers or the host. There could also be other types of vexing side-effects. If, for example, people in the hosting situation were serving food to visitors, the local health department could decide to pay a call on an "illegal dining establishment." Also the network is built on social relationships and the ones encountered in an Activist Road Trip are more likely to be dynamic than more established venues.

There are dozens of possible places to visit on an Activist Road Trip: activist organizations, collectives, shelters, migrant camps, small businesses, reservations, encampments, sanctuaries, labor halls, organic farms, conferences, concerts, environmental disasters, prisons, community media centers, barrios, refugee camps, etc. Ideally the travelers could stop at "World Citizen Travel Bureaus" along the way or at "People's Embassies" or, even a "Museum of Civil Society" — if people create them!

And People can add an Activist Road Trip to another trip. Rather than fly in to their destination, dropping in out of the sky as it were, people could explore the region en route to, or returning from, the event to observe first hand the realities that the forum examines. This can even be done within the city itself. One doesn't have to travel very far — physically — to find unexplored regions. The Activist Road Trip can be done in your own region or city.

Note: The photo above is from The Miss Rockaway Armada activist road trip.

Solution: 

References: Bridging the Global Gap; Global Exchange web sites & other literature

Categories: 
orientation
Categories: 
engagement
Themes: 
Digital Divide
Themes: 
Research for Action
Themes: 
Education
Themes: 
Community Action
Themes: 
Social Movement
Themes: 
Case Studies
Verbiage for pattern card: 

Travel offers immeasurable insights if people are receptive to them. The trouble is, of course, that it's possible to travel all around the world and not get anywhere at all. The Activist Road Trip pattern is used whenever activism is combined with travel. Activist Road Trips can be long or short; meditative or obstreperous. One doesn't have to physically travel very far to find unexplored regions sometimes in one's own region or city.

Pattern status: 
Released

Peaceful Public Demonstrations

Pattern ID: 
434
Pattern number within this pattern set: 
133
Douglas Schuler
Public Sphere Project (CPSR)
Version: 
2
Problem: 

Governments and large companies often ignore the will or well-being of the people. An election can be stolen a war can be illegitimately launched, an environmental disaster can be caused — all without significant challenge from legistatures, the courts or other designated "guardians of the people."

Context: 

When "normal" dissent is being ignored; when imminent, possibly catastrophic, initiatives are being undertaken such as an unprovoked invasion of a sovereign country. In these cases "traditional" ways of registering dissatisfacton aren't appropriate.

Discussion: 

Although crowds of people can be — and are — denigrated by politicans, the media, and other powerful institutions, their existence is somtimes the most profound expression of a population whose rights or sensibilities are being ignored. People must sometimes take to the streets to visibly express their dissatisfaction.

Large public demonstrations are probably the most overt form of protest. It is hard to deny the reality of thousands, tens or hundreds of thousands of people, in the streets peacefully marching, with banners and signs, music, costumes, noisemakers and other devices that have been spontaneously and individually designed. Though often portrayed in the media as marginal and/or dangerous, mass demonstrations (such as those in the Ukraine in December 2004) are generally peaceful and, indeed, suitable for the whole family. As a matter of fact, the presence of families and older people helps ensure that the demonstrations are peaceful. Through their visibility, they also help to legitimize the protest by showing that the concerns aren't limited to one demographic use, youths, for example.

In February, 2003, the world witnessed the largest expression of this pattern in history. People gathered in over 600 ciites in over 40 countries worldwide to protest the invasion of Iraq by the world's only superpower. Although the Bush administration was undeterred by this unprecedented display of disapproval, the idea of peace as an ideal was brought forward by civil society worldwide and held aloft as a universal idea — one that citizens must not allow governments to pursue — or ignore — according to their own calculations and motivations.

Mass peaceful demonstrations don't take place in a vacuum. They need to be tied to broader strategy. This often involves engaging with the media and with established governing (or intermediating) entities. It is often helpful to have a clear set of demands. Finally, although this doesn't always happen, measures like gathering names and contact information can be used to help build a large activist network that persists beyond the duration of the protest itself.

I was dreaming in my dreaming
Of an aspect bright and fair
And my sleeping it was broken
But my dream it lingered near
In the form of shining valleys
Where the pure air recognized
And my senses newly opened
I awakened to the cry
That the people / have the power
To redeem / the work of fools
Upon the meek / the graces shower
It’s decreed / the people rule

   -- Patti Smith, "The People Have the Power"

I think that the photograph of the demonstration in Los Angeles (early 2003) against the US invasion of Iraq used above is from a web site that helped promote the worldwide peace demonstrations.

Solution: 

Peaceful, mass public demonstrations both large and small, in combination with other forms of dissent are sometimes necessary.

Verbiage for pattern card: 

Although demonstrations are disparaged by politicians and the media their existence is sometimes the deepest expression of those whose rights or sensibilities are being ignored. It is hard to deny the reality of thousands of people in the streets peacefully marching, with banners and signs, music, costumes, and noisemakers. Peaceful Pubic Demonstrations need to be tied to broader strategies that include building activist networks that persist beyond the protest itself.

Pattern status: 
Released
Information about introductory graphic: 
Wiki commons

Media Intervention

Pattern ID: 
427
Pattern number within this pattern set: 
132
Douglas Schuler
Public Sphere Project
Version: 
2
Problem: 

Corporate media exists to make as large a profit as possible; responsiveness to the public interest is secondary at best. Like a drumbeat, its endless repetition presents an unremitting pulse to our lives. Corporate media is scripted by people far away from the "ordinary" people who spend their time with it. Alternatives to corporate media exist of course, but the audiences are substantially smaller; the alternatives generally have lower "production values" (due to fewer resources) and are much harder to find. Consequently they are enjoyed only by the more intrepid among us. People and organizations who struggle to interject alternative messages into the public consciousness via the media — even with paid ads — will be soundly rebuffed. For example, the AdBusters Foundation has repeatedly attempted to get their "Buy Nothing" piece aired on television in the US. only to be turned down by the major networks. MoveOn's "Bush in 30 Seconds" was also rejected by the networks. Environmental organizations have trouble getting their messages aired but corporate ads on the same themes are aired without questions.

Context: 

When access to media is blocked...

Discussion: 

Until fairly recently, it was a commonly held notion in the United States that "the people owned the airwaves." Although that notion has apparently vanished from the minds of many politicians and government regulators, people periodically reassert this right when other routes have failed.

With few exceptions, access to media is generally blocked to citizen and, especially, alternative viewpoints. The choices of media often boil down to state-run media (often propaganda) or purely commercial (or a combination of the two) or none at all.

In the US particularly but in other countries as well people are bombarded with images and ideas that are generally cut from the same cloth. Whether news, "reality" shows, police dramas, talk shows, or commercials television is a seamless and impenetrable wall that is assiduously protected from invasion. Media Intervention is one tactic to fight this particular and ubiquitous form of censorship. In this case, the media truly is the message: while the content itself is commercialistic, addicting, intellectually and psychologically (and emotionally? and politically?) stultifying (debilitating?), the sheer immensity and second order effects of the media as a societal phenomenon make it impossible to ignore. It's a problem for everyone when the "vast wasteland" grows vaster.

Media intervention comes in many guises and new approaches are devised fairly frequently. There are vast differences in the ways that this pattern is employed — all the way from the most polite and prescribed to the most overt and officially prohibited. This pattern is general enough to encompass Culture Jamming (Lasn, ____), Textual Poaching (Jenkins, ____), subvertisements, "disciplining the media" and "Billboard Adjustment."

Randolph Sill carried out a brilliant Media Interventio with aplomb in Seattle in the summer of 2003. He attended a televised Mariner's baseball game with a sign that was adorned with the number of Mariner star player, Ichiro Suzuki, and some writing in Kanji. Unbeknownst to the non-Japanese speakers at the game and, in particular, the people who were televising the game who captured Sill and the sign that he enthusiastically brandished whenever Ichiro was at bat, the Kanji on one side read, "President Bush is a monkey's butt" which was complemented on the other side with the claim that "Americans are ashamed of their corrupt president" (Jenniges, 2003).

In the late 1990's, the Barbie Liberation Organization engineered a similarly clever caper which ultimately was covered with bemusement on the television evening news in a number of U.S. cities. The intervention began with the purchase of several ultra-feminine "Barbie" dolls and the ultra-masculine "G.I. Joes" "action figures" (not dolls). Back in their secret laboratory, the BLO surgically altered the dolls, performing a gender swap (or "correction" as they called it) of the voice boxes of the two stereotypical avatars. Then the dolls were repackaged and placed ("reverse shoplifting") on various toy store shelves around the country where they were purchased by unsuspecting shoppers. Back at home, the young recipients of the dolls were surprised when the he-man Joe professed a love for shopping while the wire-thin Barbie newly masculinized wanted to "take the next hill" presumably with a hail of hot lead. One intriguing postscript was that at least some of the recipients of the transformed doll/action figure preferred the new version to the old.

Finally, the techniques of (1) trying hard to get one's issue injected into the media and (2) disciplining the media for content that people find objectionable (and, less frequently, praising the media for appropriate coverage), form the traditional "bread and butter" core of this pattern and are not expected to go away or lose their importance in the face of the other approaches discussed earlier.


NY Act Up Activists Make an Unscheduled Visit to the CBS Evening News.
More information can be found at: http://www.actupny.org/divatv/indexN.html

Solution: 

Sometimes it becomes necessary to intervene in the media to nudge it into new avenues that it might not have taken without the intervention. This can be done cleverly and effectively but it's not easy. The tactic and campaign should be carefully tied to the aims and the particulars of the situation — but it still might not work!

Verbiage for pattern card: 

Whether news, "reality" TV, police dramas, talk shows, or commercials, corporate media is a seamless and impenetrable wall that is protected from citizen intrusion. People and organizations who struggle to interject alternative messages into the public consciousness via the media are often ignored or rejected. By nudging the media into new directions, Media Intervention is one tactic to fight this particular and ubiquitous form of censorship.

Pattern status: 
Released
Information about introductory graphic: 
Photo bombing a Russian newscast protesting Ukrainian invasion

Power Research

Pattern ID: 
435
Pattern number within this pattern set: 
128
Douglas Schuler
Public Sphere Project (CPSR)
Version: 
2
Problem: 

Powerful people and organizations tend to abuse their power. Without understanding who has power, how the power is wielded, and how that power can be kept within legitimate boundaries, people with less power can be ignored, swindled, lied to, led into war, or otherwise mistreated.

Context: 

This pattern should be considered in any situation in which institutionalized power is a strong influence.

Discussion: 

The powers of ordinary men are circumscribed by the everyday worlds in which they live, yet even in these rounds of job, family, and neighborhood they often seem driven by forces they can neither understand nor govern. — C. Wright Mills

In 1956 sociologist C. Wright Mills' The Power Elite provided an in-depth examination of power in the United States. About a decade later, in 1967, G. William Domhoff wrote Who Rules America? which was followed by Who Rules America Now? in 1983. As one might expect, these books contained a detailed analysis of who has power, how the power is exercised and through what routes the powerful came to their positions. To some degree, the who of "who has power" is not as relevant as what they do with it and how they came to possess it. Their routes to power were so uniform as to suggest that specific, repeatable social mechanisms were at work to ensure that the same type of person, with the same ideologies would be elevated to these positions — and that other people from other circumstances would be denied entrance.

That social mechanisms are at play is of course not news to sociologists who make it their business to understand these mechanisms. The rest of us have vague suspicions but little concrete knowledge. Although the powerful may be visible to some degree the representations that we witness in the media are likely to be sanitized, scrubbed clean of improprieties, stereotyped and otherwise rendered useless for thoughtful consideration. This knowledge is vital to all participants in a democratic society. Knowing who and how people who occupy the seats of power wield the levers of social control is key to positive social change.

While the work of Mills and Domhoff have uncovered the processes of the maintenance of power in America, it is undoubtedly the case that similar processes are being played out every day around the world. For that reason, it's imperative that these studies be undertaken throughout the world. The point of gaining an understanding of these processes is not to insert different people into the process (although in many cases this is desirable). Nor do we gain this understanding in order to derail the entire system or to just "throw the bastards out." (After all, in some cases the people holding power may not be scoundrels!) An understanding of the process will help us adjust the system as necessary, know where the points of intervention exist and, in general, increase the level of awareness thus making it more difficult for the people with less power to be bamboozled by those with more.

There are many exciting examples of this pattern. One particularly compelling one is based on the Reflect theory. It combines adult learning and social change using the theories of Paulo Freire integrated with participatory methodologies. Their report on Communication and Power describes how written and spoken word, images and numbers can be used by villagers in India (see figure below) in analyses of caste power.

Solution: 

Research power — what it is, how is it organized and applied, who has it. Although it is important to make the findings freely available. It is at least as important to disseminate the ideas and techniques that help people initiate their own power research projects. This pattern particularly applies to government and corporations but other people, institutions, and groups (such as hate groups, militias or organized crime families) need to be thoroughly investigated as well.

Verbiage for pattern card: 

Powerful people and organizations tend to abuse their power. Without understanding who has power, how the power is wielded, and how that power can be kept within legitimate boundaries, people with less power can be ignored, swindled, lied to, led into war, or otherwise mistreated. Research power — what it is, how is it organized and applied, and who has it. Make the findings available and share the techniques that help people initiate their own power research projects.

Pattern status: 
Released
Information about introductory graphic: 
Image: ActionAid

Open Source Everything

Pattern ID: 
614
Pattern number within this pattern set: 
127
John Thomas
IBM Research Hawthorne
Version: 
2
Problem: 

Commercial interests in the form of large multi-national corporations strive to fulfill only the most profitable needs or wants. In many cases, the highest or easiest profit aims at wants that may not ultimately be in the interests of the targetted consumers (let alone the workers or the environment). For instance, many food companies focus on high fat, high sugar, high salt products that humans find tasty based on an evolutionary history in which these substances were difficult to find. For people in the developed world, however, having access to such foods is unhealthy. Furthermore, the way these foods are produced, transported and marketed involves unaccounted for costs to humanity. This is just one example. In general, corporations are not only motivated, but legally required to maximize profits, not meet actual human needs.

Furthermore, the economies of scale lead large companies to focus efforts on those wants that are best met by mass-produced goods and services. There are a huge range of very specific needs that much smaller groups or individuals have which do not provide suffficient inducement for large companies to provide.

Thus, the corporately created world both fails to meet many human needs and even when it does produce value, it tends to focus on wants rather than needs and do so in a way that has many undesirable side-effects.

Context: 

In a variety of arenas, including publishing scholarly work, the development of educational materials, and the development of useful, robust software, an "open source" process has shown itself to be very effective. There are a variety of reasons why such a process is now timely. First, there are a large number of people globally with access to the Internet. This allows global communities with common interests to work together without the necessity of physical travel (which can be expensive in time and money). Second, there are worked examples of people from many fields volunteering their efforts to create value for the common good of their community. These examples serve, in turn, as models for other communities. Third, there are a critical mass of people with time and knowledge to add value to such collective efforts. Fourth, although it has been common in the past for those in power to use their power to keep their power, in modern times, a series of social and legal processes have been put in place to consolidate power into structures that are no longer effectively regulated by countervaling forces such as local governments or community pressure. The first three factors make the use of Open Source feasible and the last makes it manditory. In addition, Open Source has the capacity to personalize and customize value to much smaller groups than is feasible for large companies. Thus, by offering Open Source materials, people may collectively fulfull a greater proportion of human needs and wants. This is currently referred to as "the long tail." There are a very large number of people wanting a few common things and a very small number of people each wanting something different. Open Source is much better positioned to fulfill those different things wanted by only a relatively few.

Discussion: 

Perhaps the most articulate introduction to the general concept of open source is the introduction to Eric von Hippel's Democratizing Innovation:

"When I say that innovation is being democratized, I mean that users of products and services -- both firms and individual consumers -- are increasingly able to innovate for themselves. User-centered innovation processes offer great advantages over the manufacturer-centric innovation development systems that have been the mainstay of commerce for hundres of years. Users that innovate can develop exactly what they want, rather than relying on manufacturers to act as their (often very imperfact) agents. Moreover, individual users do not have to develop everything they need on their own: they can benefit from innovations developed and freely shared by others. The trend toward democractization of innovation applies to information products such as software and also to physical products. As a quick illustration of the latter, consider the development of high-performance windsurfing techniques and equipment in Hawaii by an informal user group."

Probably the most notable and widespread success story of "open source" is the development of open source software. The "source code" of any computer program is the complete set of instructions that the computer follows to provide its functions. There are two competing philosophies that determine the rules regarding the distribution of software "source code."

The basic business orientation dictates that, above all, the source code should be kept private and that only people who are allowed to make changes to it -- either to add functionality or fix bugs -- are the people who are authorized by the company that owns it. Although there are several variants, the "free software" or "open source" model if more-or-less the opposite of the corporation model in nearly all respects. Anybody can obtain the source code without cost. Anybody can make changes to the source code. And anybody can distribute the code without restriction to anybody.

Besides its desirable price (nothing!), the open source model offers many advantages over the closed, corporate model. One is that many eyes can identify and fix many bugs. Software flaws such as bugs or security holes are more readily found and exposed. (This is the reason why fair voting advocates are generally in favor of open source voting software.) Another reason is that the open source model promotes innovation by allowing anybody to implement new functionality. Although many of the modifications may be unwanted, some may provide a foundation for desirable features. Although the open source approach has its own disadvantages (as do all approaches), it offers surprisingly stiff competition against deep-pocketed corporate behemoths. Linux, for example, is more robust, less buggy and on a faster release cycle than well-funded corporately engineered operating systems.

Although computer programmers have been at the forefront of this intellectual revolution, computer programs are certainly not the only complex artifacts that could be designed, built, maintained and improved through an open-source collective effort.

One obvious artifact to think about moving into open source development is the development of vaccines and other medicines. And in this arena, medicines that could reduce suffering caused by the worldwide HIV-AIDS epidemic come to mind readily. Of course, in so-called "primitive" societies, knowledge of how to find, prepare and use medicinal plants was a precious gift handed down from generation to generation.

With oil prices skyrocketing, open source automobile developers could work together on developing automobiles with super high mileage and other environmentally friendly features. Already (NY Times August 2005) hobbyists are modifying Priuses and other hybrid vehicles to pump up the mileage.

Because corporations are driven primarily to maximize profits, they tend to focus efforts on the very popular and tend to ignore small niche interests. For example, the open source music movement now allows individuals to create music collaboratively and globally. Probably the most popular of these, adding 200 users per week is MacJams. (See links below for general home page and to see what an individual's entry looks like). Albums can be built and distributed on a one-off basis without the high up-front costs of using a recording studio.

Similar avenues exists for poetry, stories, photographs, video and artwork. Examples may be seen at lulu.com, Xlibris, and publishamerica.

Solution: 

Use the mechanism of Open Source to meet needs that are not well-met by large institutions and corporations as well as areas where the social and environmental costs of market-driven competition outweighs the value provided.

Verbiage for pattern card: 

High profits for corporations can mean low benefits for consumers, workers, and the environment. In many areas, including scholarly publishing and the development of educational materials and software, an "open source" process can be an effective alternative. Open Source Everything can be used to meet needs where the social and environmental costs of market-driven competition outweighs the benefits.

Pattern status: 
Released
Information about introductory graphic: 
Ligeti Stratos
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