social

In 1992, Michael Krauss, a language professor at the University of Alaska-Fairbanks, predicted that half of the world's languages would become extinct within the next century. Although languages periodically have become extinct throughout history, the frequency of language death today is unprecedented. Krauss reported that of the 20 tongues still known to the state's indigenous people, only two of were being taught to children. A 1990 survey in Australia, cited in a article by W. Wayt Gibbs, "found that 70 of the 90 surviving Aboriginal languages were no longer used regularly by all age groups. The same was true for all but 20 of the 175 Native American languages spoken or remembered in the U.S." The "ethnologue", an Internet resource that lists over 7,000 languages currently in use worldwide, contains over 400 languages which are thought to be in imminent danger of extinction.

It may be that our everyday familiarity with language prevents us from respecting the fact that "...any language is a supreme achievement of a uniquely human collective genius, as divine and endless a mystery as a living organism," as Krauss reminds us. Linguistic diversity can be thought as analogous to biological diversity. In that vein, Krauss asks his readers, "Should we mourn the loss of Eyak or Ubykh any less than the loss of the panda or California condor?"

Many of the imperiled languages are those of indigenous people. Unfortunately for the rest of us, the world-views of indigenous people, especially in relationship to the environment, is one of the vantage points we can't afford to lose. David Crystal, writing in Language Death, states that, "Most westerners are infants in their knowledge of the environment, and how to behave towards it, compared with the indigenous peoples, for whom the environment is part of the business of survival." It's a sobering thought to ponder how much mass media may be determining what's in our "environment" and, hence, in our "knowledge of the environment." Is it true that American teenagers have 63 words for shopping?

Linguists are now employing a variety of techniques to document the world's endangered languages before they are lost forever. This usually involves field work in which a dictionary and grammar guide are produced. Often recordings are made of native speakers. But looking beyond the last-ditch "capture" of a language before it dies forever. a variety of techniques are being used to try to build back a viable language community. A program devised by Leanne Hinton acquired funding to pay both fluent indigenous speakers and younger learners.

What else can be done? David Crystal lists six factors that he believes can help resusitate an endangered language. An endangered language will progress if its speakers:

1. increase their prestige within the dominant community
2. increase their wealth relative to the dominant community
3. increase their legitimate power in the eyes of the dominant community
4. have a strong presence in the educational system
5. can write their language down
6. can make use of electronic technology

Hans-Jurgen Sasse believes that "collective doubts about the usefullness of language loyalty" among the speakers of a language can presage its demise. The speakers themselves can of course strive to maintain their language. The world outside of that language community can play a role by respecting linguistic diversity, often by dropping prejudices and a bias for monolingualism. David Crystal believes that this bias is, at least to some degree, a product of colonialism, that is now being promoted by economics. When bilingualism flourishes, speakers can participate in the world beyond their language community intellectually and commercially while maintaining their own community, identity and heritage.

As with other thorny problems, no single answer exists. Solutions that work in some places have no effects in others. Education of one sort or another will play a large role in language maintenance; the language must be passed on from older to younger generations. Artistic and other forms of cultural expression can serve as an outlet for creative impulses that can also be enjoyed by the world beyond their community.

Introductory graphic, "Endangered Languages of North America," is from the web site, http://www.si.edu/i+d/lang.big.html

This includes translation between systems of knowledges (e.g. theorist to practitioner) as well as translations between different languages. "A text is a machine for eliciting translations." — Umberto Eco, Translating and Being Translated

Although cultures are maintained through a variety of institutions, the use of a common language may be the deepest and most abiding tie that binds a culture together. Language is a reflection of, and a window into, culture. Of course people speak many languages; children may invent secret words to describe the world they see and would like to see, Slang is shared by youth culture, academic disciplines use certain phrases, neolisms etc. to participate in a shared intellectual pursuit, while religious communities have expressions of sacred and profane ideas of special significance. If, however, every person in the world spoke only one language, a language that had no words in common, then each group would be, in essence, a group by itself cut off from the rest of the social world. Trade would be virtually impossible as would diplomacy and sharing of intellectual creations, technological and artistic. War is one social activity that probably would not be hampered by this barrier to communication (although negotiating an end to the hostilities would be extremely difficult, if not possible.) Thus translation is a bridge that connects two or more cultures or two or more people. Translation allows two or more groups or people to come to a common understanding and it allows them to take advantage of the special or expert knowledge of the other. Translation is also a social process that is embedded in particular social contexts and is subjected to the dictates of that context. For example, the burden of translation is often expected to fall upon the lower status or less dominant group. Thus, many Spanish speakers in the U.S. are "expected" to learn English (majority rules — in more ways than one). People who lack fluency in the dominant language (English, BBC English, or Techno-speak, for example) are often considered ignorant. Umberto Eco captures a key difficulty in translation:

"Equivalence in meaning cannot be take as a satisfactory criterion for a correct translation, first of all because in order to define the still undefined notion of translation one would have to employ a notion as obscure as equivalence of meaning, and some people think that meaning is that which remains unchanged in the process of translation. We cannot even accept the naïve idea that equivalence in meaning is provided by synonymy, since it is commonly accepted that there are no complete synonyms in language. Father is not a synonym for daddy, daddy is not a synonym for papà, and père is not a synonym for padre."
 — Umberto Eco (2001).

As Eco makes clear in the quotations above, words in languages don’t have one-to-one equivalence. For that reason successful translation relies on a reasonable yet partial solution (actually a type of negotiation) to a number of interdependent problems. Totally accurate translation is impossible but imperfect translation is ubiquitous — and essential. Moreover, the context of the words in the sentence, the sentence in the paragraph, etc. etc. that is being translated, all within the context of the inspiration and intent and audience are all relevant when translating. Translation, therefore, is not a mechanical act, but a skilled and empathetic re-rewriting or re-performing of a text or utterance or intention in which an understanding of the two cultures being bridged is essential. More precisely, an understanding of the two respective audiences, intended and otherwise, the vocabulary they employ, their education, biases, fears, etc. are all central to a good, solid and mutually satisfactory translation. Although the following quotation is specifically examining the differences of psychology and sociology by their focus of individuals and collective bodies respectively, it captures a central question in translation.

To address the problem of different and incommensurable perspectives in the human sciences, two issues need to be considered. First, we must find a way to link perspectives without simply reducing one to another. One guiding assumption of this volume is that attempts to account for complex human phenomena by invoking a perspective grounded in a single discipline are as unlikely as were the attempts of each of the three blind men to come with the true account of an elephant. The goal, then, is to arrive at an account — a kind of "translation at the crossroads" — that would make it possible to link, but not reduce, one perspective to another.
   — James V. Wertsch (1998)

In A Pattern Language, Alexander and his colleagues described three patterns devoted specifically to water — ACCESS TO WATER (25), POOLS AND STREAMS (64), and STILL WATER (71) — as well as SACRED SITES (24) and TREE PLACES (171). Yet, according in a review of Alexander's work in a Harvard Design Magazine review Saunders faults Alexander’'s "New Age flower-child wistfulness" when Alexander speaks of the health benefits that are associated with a deeper connection with nature.

In cities and in developed areas around the world generally many of humankind’s “roots” are barely visible. In the U.S., for example, only 2% of people who live in rural areas are engaged in farming. Even more astounding is the fact that "rural" is no longer rural: a large percentage of rural dwellers live within 25 miles of a city. But far from being a nostalgic look back, discovering, cultivating and building on our “radical center” can be a wellspring for creative preparations for the future.

We are learning the hard way that "estrangement from the animate earth has negative consequences for human functioning" (Barlett, 2005) and people are making strides towards a closer touch. City dwellers are now demanding “Pea patches” and other urban gardening opportunities. People are learning the value of having plants close by when, for example, convalescing from disease, operation or abuse (Tesh, ____). In South Central Los Angeles, in an economically disadvantaged part of the city close to the scene of the Rodney King riots of 1992, 14 acres of land that were destined to become home for a giant trash-to-energy incinerator was purchased by the city through eminent domain for $4.8 million. Through a series of events, the city granted temporary use of the land for community gardens that turned into 12 years and the 350 families have cultivated the urban farm since that day. In 2006, in spite of large public demonstations, the farm, lungs for the city in a car-centric metropolis, was reclaimed by the city to be sold back to the original owner. The land will be used for light manufacturing or warehouses.

In the introduction to her excellent book (2005) Peggy Barlett recounts many of the ways through which we have lost or nearly lost our connections to our roots — and the possible perils that such losses may engender. She also shows how the benefits from reconnecting spread in unexpected ways: "As volunteers clean up a trash-filled urban stream, for example, they absorb a new concept of watershed. They learn that parking lots, driveways, and lawn chemicals affect water quality and stream insect life. People who might have never thought about mayflies or runoff water temperature develop a new relationship to the stream ecosystem and indicators of its health (Barlett, 2002). Concerns about urban air quality also draw attention to the ecological matrix of life. Trees provide "services" by removing air pollutants, retaining storm water, cooling temperatures, and providing habit and food for other species. Restoration work of prairies and forests builds attachment to the natural world in a more grounded local way than a more diffuse embrace of nature in the abstract (Light and Higgs, 1997). According to Barlett, "Modern cities make distance from nature possible for a larger group than in the past." She also raises the idea that "Urban place is a locale as well for the enactment of human hierarchy. Distance from the natural world may be connected to power over the lower classes and their labor." Certainly the arts, the priesthood, the seats of governmet, and the banks are found in cities.

One intriguing concept is how our very thought patterns — our abstractions, human-centrism, and economic calculations — may exclude nature and our roots. Barlett, for examples, shows how anthropology, sociology and the other social sciences exclude humankind's connections with other life forms, natural phenomenon and own past. Of course from a capitalist perspective, nature has "value" only when it has a "price" and potential for profit. Unfortunately many people find themselves "priced-out" of their own land and their own culture legacy. Access to unexploited and unspoiled nature, our common roots is increasingly the domain of the wealthy. The most dangerous of these tendencies, however, may be that we forget our own history as a part and product of nature and hence our ability to reformulate a more harmonious connection with nature.

How are we supposed to employ this pattern? For most of humankind's progress through the centuries nature was abundant and humankind scarce. Nature was something that could be "conquered." Some of the world's religions informed us that God intended us to have "dominion" over nature. We can't really "go back" to the primeval time of our "roots" — nor would we want to. We will not and can not abandon our cities and "return" to a state of nature. But at the same time we must boldly explore the idea of living in some sort of closer harmony with nature and the forces of life that we implicitly think we can ignore.

Yet for the timelessness and presumed innocence of our roots, immense damage has been wrought over time "in the name of" roots: blood, tradition, purity, the soil. We know that people from the city are not "better" than people from the country. We also know that the reverse is not true; for actually many people in the country have also lost their feel for nature. We don't invoke the idea of "roots" to pit one group against another but to relate the two in common bonds.

Barlett believes that "there are unanticipated benefits to collective and individual well-being with the reconnection to the natural world, an often-neglected dimension of the emerging paradigm shift toward a more sustainable society" and "part of a shifting paradigm that locates humankind within the biosphere." Thinking holistically we can imagine and create new opportunities for reconnecting with our roots that have unxpected benefits: "a community garden in New York City may replace an abandoned lot and come to be a social focus for many who live nearby." Barlett again, "Community gardens not only provide nutritious food and conviviality with neighbors, but can build a different sense of self through a new awareness of growing cycles, weather and human agency."

For example, South Central Farmers and their current struggle to maintain the urban farm land.

One important tool in this process of international working class globalization is not only by joint collective action by workers throughout the world but through the use of film, art and media technology to bring working people together.

The training of workers in every industry and every country for this work is the task ahead and the success of this project requires that this be an international campaign based on the grassroots of struggle in collaboration both with regional, national and international labor. The Labortech and Labor Media conferences www.labortech2004.org in many countries of the world have been important in training and building these international links. They have taken place in Vancouver, BC, Moscow, Russia, Seoul, Korea and many cities in the United States.

In the US and Europe and growing parts of Asia, these resources are readily available but at the same time workers in every country of the world must have the means and ability to concretely link up internationally. The developments of LaborNets in Japan, Korea, Austria, Germany, Turkey, Denmark and the US have been a growing vehicle for developing labor festivals and labor technology conferences.

LaborFests or Labor Media Conferences have been held in Japan, Korea, the US, Russia. This past November, a LaborFest was held in Buenos Aries and one is planned this coming October in El Alto, Bolivia and in April-May 2006 in Istanbul and Ankara, Turkey.

These festivals which could be held in every city of the world provide a venue and concrete means for linking through film, music and culture the collective experiences and consciousness of workers throughout the world. The rebellions of workers in Latin America, the fight against capitalist globalization have been a theme that expose the commonality of all the attacks the working class faces.

The important need to use media both tv and radio to link workers around the world is also growing. The same economic policies such as deregulation, caualization, privatization and de-unionization are at work in every country of the world.

The failure of the workers in the United States to begin to challenge the basic assaults that they face is of course the responsibility of the corporate unionists who control the resources and apparatus of the trade unions. The failure to provide a concrete alternative program and agenda is a major impediment to any form of national and international fightback. The need for an international collaboration is also connected to develop the means for the international working class to take control of their destiny. Airline workers world wide, longshore workers, medical workers, teachers, public workers, telecommunication workers are faced with the exact same type of attacks yet they have been hobbled by a lack of international collaboration and collective joint action.

The experience of the Liverpool Dockers strike in 1995 that led to the formation of an international labor action in solidarity as well as a web based international solidarity campaign was crucial in building international support.
http://www.labournet.net/sept97/sfpress1.html

This was carried on in 1997 when the Korean Confederation of Trade Unions KCTU and their supporters established an international web page in support of their general strike. The web page in Korean and English became a critical tool in building direct support action for workers around the world as well as an information portal on the struggle and a way for unions and workers worldwide to show their solidarity on the web.

The Korean union federation KCTU has been the most active national union federation in the world to seek collective cultural action and direct labor action to defend it's interests. It has recently called for a national strike against casualization and temporary work on November 23, 2005 and international action by workers throughout the world would be an important step in building this collective action about an issue that effects and harms working people worldwide.

The KCTU also hosts and organizes a yearly festival in November 12 in commemoration of the death of labor organizer Chun Taeil to not only have a mass mobilization but a national 8 hour cultural media art celebration. This even which is held at the Korean Broadcasting Company Stadium brings together the experiences of the working class through a cultural and theatrical production that is choreographed to the minute over 8 hours. Such a festival could and should be held in every country that ties together the song, poetry, music and art of struggle. The power of this collective expression is an important element in breaking down the corporatized isolation, marginalization of workers and humanity as well as the commodification of music, art and cultural expressions for profit of the multi-nationals.

The growing privatization of the internet and the threat to censorship and control of the internet has been growing. In the Liverpool dockers strike, the shipping corporations tried to stop information from being posted. In Korea, the government sought to pressurize www.nodong.net, the Geman government this year raided the internet servers of the German labornet www.labournet.de. Most recently the Canadian Telus Corporation prevented million of users from accessing the labor web pages of the Canadian Telecom Union TWU. (http://www.nytimes.com/2005/08/01/business/worldbusiness/01telus.html?pa...)

This censorship does not only come from corporate and anti-union media and technology corporations.
In the UK, the Executive Council of the FBU banned members from using the public website of an opposition grouping opposing labor management collaboration and "partnerships". (http://www.labournet.net/sept97/sfpress1.html)

The international collective voices of working people have the power to overcome the different languages, cultures and borders that presently exist. In fact, this is crucial for a new renaissance of collective self consciousness that is vital for the transformation of the present dynamics. The future reorganization of the world economy into one controlled by the working class requires the use of these tools now to build this collective and democratic power.

The use of the internet as not only a communication tool but broadcasting tool is relatively at an early stage. A 24 hour labor video and radio channel in all the languages of the world is realizable with the expansion of the internet and this is now happening with a 24 hour labor radio channel in Korea at www.nodong.org International collaboration in action and on a cultural level must be linked with the use of communication technology and a labor media strategy that focuses on how these technologies can empower the working class and farmers as well as how they can confront the global propaganda blitz by capitalist media against the interests of the people.

Our memory of the past must guide the responsibility we accept in the present for the future. Without this linkage over time I could steal your belongings with no guilt or responsibility. Of course this has happened on a large scale throughout history. One group will murder, displace or enslave another and enjoy the fruits of their sins for lifetimes. Each passing day tends to legitimize — but never really erase — the misdeeds of history.

Unfortunately, misremembering history, is institutionalized. It's important to understand the motivation and the implications of intentional (let alone unintentional!) misrepresentation of history. Thus in the United States, the enslavement of Africans and the devastation of Native American communities as well as the militaristic forays of recent years including saturation bombing of civilian Japanese populations in World War II to the catastrophic Viet Nam War to the recent illegal invasion of Iraq are generally downplayed and sugar-coated. According to these re-writers of history, Americans always proceed with the best of intentions, perhaps marked by an occasional yet guileless misstep. With ubiquitous misinformation how can the next generation fully understand their country — with its successes as well as its failures — and make wise decisions in the future? Howard Zinn's People's History of the United States serves as an important (though still vastly underutilized) counter-balance to these trends and could also serve as an excellent model for other countries and regions as well as for various economic, political, and religious ideologies.

What can/should people to be done to reconcile past sins and heal historical trauma? Although this question has rarely been addressed peacefully, thoughtfully and effectively throughout humankind's vast history, the large number of projects now in progress shows one hopeful sign of our era. According to Richard Falk, the Holocaust perpetrated by Nazi Germany, and directed against Jews primarily as well as against the Roma, Gays, and other groups, marked a central historical marker in this regard. Since that time, movements for redress of war crimes of Japan against China, redress for indigenous people throughout the world, and tribunals and commissions focusing on war crimes and other transgressions have been launched.

People are engaging in innovative projects that help people confront and understand and, hopefully, reconcile the present and future. Some of these examples include the courageous work of the Mothers of the Plaza de Mayo who publicly confront the abuse of power with photographs of "the disappeared" from Argentina's "dirty war" to seek justice and reconciliation with the past. Other examples to explore include the Seder ritual celebrated by Jews around the world, the post-war efforts in Germany to come to terms with their past, the Truth and Reconciliation Commission work in post-apartheid South Africa (and subsequently in many other regions), and the reparations efforts to help compensate African-Americans for the enslavement of their ancestors.

In 2000, the North Carolina General Assembly commissioned a report on an event that had been covered up for over 100 years — a violent revolt and coup in 1898 that was directed against blacks by white vigilantes in Wilmington, North Carolina. Unwilling to wait until the results of the (fixed) election took effect according to law, white supremacists seized city government, burned black-owned businesses and murdered 100 or more blacks in the streets and in their houses. According to John DeSantis, the draft report released in 2005 concluded that "the rioting and coup fully ended black participation in local government until the civil rights era, and was a catalyst for the development of Jim Crow laws in North Carolina" (2006). The report stated that, "Because Wilmington rioters were able to murder blacks in daylight and overthrow Republican government without penalty or federal intervention, everyone in the state, regardless of race, knew that the white supremacy campaign was victorious on all fronts" (DeSantis, 2006).

Not only did this event disenfranchise several generations of black families in the Wilmington area but it actually ushered in a wave of similar actions and intimidation all over the South and became a model for actions in other cities including Atlanta, Georgia in 2006. Interestingly, whites and blacks were both wary of bringing this ugly historical incident back to public visibility and awareness. But what to do with the knowledge that a large number of people were brutalized and murdered (which led to a decades-long denial of basic civil rights) by a large number of people whose great grandchildren are undoubtedly still living in the region. The fact that this historical information has been sequestered for so long, especially in a region of the country that is well-known for its interest in history shows the prevalence of selective historical memory — which in itself represents many challenges for an exercise such as this.

The function of collective memory should promote healing, to set up patterns of behavior that constructively parses history to avoid future problems and to teach each other through mistakes. The intent is not to blame or punish the descendants of people who perpetuated misdeeds both great and small — after all, who if anybody would be immune to that historical ensnarement — but to encourage people to reason together and strive for reconciliation. Ideally the descendants, especially those who have prospered since that time, would play a role in the design of mechanisms and policies to atone for and help reconcile and help redress the sins of the past especially for those who have suffered the most.

In another region and in another era, Veran Matic (2004) eloquently described the rationale why the B92 radio station he works for in Serbia, in the former Yugoslavia, keeps working the way they do.

"If we do not grasp our recent past, we will build our present and our future on false assumptions, beliefs and stereotypes

If we do not face the errors of our past we will again seek excuses for our present in the same place Milosevic sought them — the guilt of others, global conspiracy and so on, rather than in the weaknesses of the society. These weaknesses must be faced in order to understand reality

If we do not fully comprehend our reality, reform programs will be based on false premises

The problems of the repressed past will boomerang, like the permanent problem of lack of cooperation with the Hague Tribunal, or the problem of mafia and police links, or problems with the business elite who amassed their wealth through privileges granted by Milosevic.

Without a radical break with the past there will be no change in the cultural model under Milosevic, which has overwhelmed the entire society, from culture, through education, to the media.

Unless we face the past, we will never know what is good for us and what is bad for us

By not facing the past, we neglect our duty to the future, leaving new generations to pay our debts, just as our generations have paid for the repression of the past of World War II in our country. This gave rise to new vengeance forty years later

And, finally, without engagement we will be unable to demonstrate authentic belief and strong will to institute changes that should benefit every single individual."

"Forgetting" the past is not desirable, nor in reality is it really possible. Although Matic is speaking specifically about recent injustice in the former Yugoslavia, his message is universal. Through hard work by all concerned, healing historical wounds can be accomplished. Although it may seem impossible, those who have inherited the results of yesterday's actions must relive insofar as it can be done, the past sacrificing as necessary to set a more just course for the future.

The best outcome of this pattern, a valuable gift to our descendants, would be the attenuation or, better, the cessation of current practices of brutality, exploitation, impoverishment and oppression.

The striving for social responsibility takes many forms. Grameen Bank (www.grameen-info.org) and its founder, Muhammad Yunus, received the 2006 Nobel Prize for furthering peace and human rights by providing economic opportunities that conventional banks would not. Working Assets (www.workingassets.com) preassigns a portion of its revenues to activist causes. Socially responsible investing uses published criteria to recommend investment vehicles and to initiate stockholder actions in support of particular principles.

Advocacy organizations pursue a wide variety of principles. The Saltwater Institute advocates five values: (a) family and community responsibility, (b) respect and appreciation for the natural world, (c) service and stewardship, (d) the necessity for work and productivity, and (e) an intentional commitment to goodness (www.saltwater.org/our_story/beliefs.htm). Scientists for Global Responsibility (www.sgr.org.uk) opt for openness, accountability, peace, social justice and environmental sustainability, while Computer Professionals for Social Responsibility (www.cpsr.org) address technological problems in the light of technology-related principles.

Until the late 19th century, corporate charters in the United States confined a company to a specific purpose in the common good. For example, an 1823 act of the New York legislature incorporated the Delaware and Hudson Canal Company with a charter to build and maintain, with private investment, a canal between the Delaware and Hudson rivers and to charge regulated fees for the transport of coal and other goods. Any other activity by the corporation, such as setting up a bank, required an amendment to its charter (Whitford, 1905). A recent form of the socially-responsible corporate charter is the Community Interest Company ( www.cicregulator.gov.uk).

In 1970, the economist Milton Friedman wrote that "The social responsibility of business is to maximize its profits." Invoking the authority of Adam Smith to claim that society most benefits if everyone pursues selfish advantage, Friedman paved the way for some businesses to ignore the wider impacts of their pursuit of low costs, increasing sales, and big financial returns, and to consider themselves accountable only to owners and regulators. In turn, this gave rise to the tyranny of the financial bottom line; any attempt at purposeful social progress needs to overcome the myth that social progress takes place of its own accord.

Activism on behalf of principles other than self-interest or convenience is necessary to remind selfish businesses of their social responsibility, and to prevent other organizations from losing touch with theirs. This activism can take place outside the organization, in citizen groups and political platforms, or within the organization as the individual actions of the tempered radical (Meyerson, 1995) and in the form of changes to policy and governance. In these efforts, the struggle of advocacy is at least as important as the specific principles being advocated. Social responsibility does not depend upon any one principle of conduct.

To be socially responsible is to be accountable to a full range of interested parties for the achievement of clearly-stated goals. It calls for: (a) clear vision, values and strategy for a better future; (b) understanding and management of expectations; (c) actions compatible with vision and values; (d) monitoring of outcomes; (e) accountability for results; and (f) a culture and governance that makes this possible. A socially responsible organization acts on the basis of clear values, which may explicitly include measurable results, transparency and accountability (e.g. www.gfusa.org/about_us/values).

Any organization has internal and external stakeholders: customers and constituencies which both contribute to and benefit from the organization's work. For example, the Citizens Advice Bureau (2004) considers stakeholders to include potential and actual clients, volunteers, staff, partners, policy makers, and government bodies. No two of these customers of constituencies have the same expectations. A socially responsible organization makes itself accountable to stakeholders according to the unique expectations of each group, and always consistently with its values and strategy.

Accountability to stakeholders measures actual performance against predetermined goals. It does not simply describe what an organization has achieved in the past, but requires commitment to achievements in advance. To be accountable is to measure indicators of performance that affect stakeholders, and to make the results transparent—that is, to report outcomes to stakeholders as evidence that the organization is fulfilling its goals and enacting its values. One example is a set of performance indicators for microfinance institutions ( www.swwb.org/English/2000/performance_standards_in_microfinance.htm).

Any organization devoted to serving others is measured every time someone walks in or logs on—indeed, whenever anyone even drives past the building or happens upon the web site. A commitment to achieve social benefits does not absolve a not-for-profit from thinking of the people it serves as customers, and to consider its relations with them as marketing (Brinckerhoff, 2003). To clearly understand perspectives from outside the organization is a first step toward measuring and improving the organization's impact.

Social responsibility requires accountability, but for what and to whom? Several frameworks exist for measures of accountability. The Balanced Scorecard (Kaplan & Norton, 1992) suggests four linked categories: financial, customer, internal business, and innovation and learning. These categories are linked to strategy because improvement in any one will benefit all the others (except that no direct relationship is claimed between the first and the last). Epstein and Birchard (1999) propose three categories: financial, operational, and social.

A "stakeholder scorecard" (Epstein & Birchard, 1999, p. 96) uses the major stakeholders as categories of performance measures. This approach directly measures how the organization serves its stakeholders, and orients strategy towards those with an interest in the outcomes. Stakeholders may fall into predetermined categories, such as shareholders, customers, employees and communities (Epstein & Birchard, 1999); alternatively, they may simply appear as a list of specific categories of stakeholder most important to the organization.

No organization, whether for-profit or not-for-profit, is socially responsible simply by virtue of its intent to achieve social benefits. Action consistent with the organization's espoused values demands a culture—ethical assumptions, values, beliefs and behaviors—that pervades the organization from top to bottom. Without a culture of demonstrable consistency between espoused and practiced values, claims to social responsibility are at best window-dressing, and at worst a symptom of a demoralized, failing and unethical organization. By contrast, a culture of accountability makes an organization more effective and more sustainable; social responsibility demands nothing less.

Political settings are the basic physical units of collective political action. Each instance of a political setting has its own unique location in space and time. Many recur on a regular basis. Meetings and demonstrations are common types of political setting. Here are two recent examples from reports about political change in Venezuela. One is a small-scale political setting, a barrio meeting; the other describes two large-scale, competing political marches:

The Meeting
Nidia Lopez stood on one side of the brick built shack. It was like one of the thousands that made up the barrio of Andres Bello. The barrios, or slums, are where the majority of the Venezuelan population lives. Thirty people looked at Nidia. Some of them stood outside in the mud. The building was too small to fit them all.
Nidia spoke and her voice was clear and loud. She said, "There are 23 families living on the street in this barrio. In eight years what has this government done for them? In three years what has this Committee done for them? They need help now! What are we going to do for them now?"
The "we" that Nidia was talking about was the Urban Land Committee for the Andres Bello barrio. The Urban Land Committees...exist everywhere there are barrios in Venezuela and barrios are everywhere in Venezuela.
When barrio problems are discussed...the most common suggestion is to get organized. At the Andres Bello meeting, barrio resident Hector Madera said, “When the people of our barrio have a problem they mustn’t rely on the media, or go and whisper in the ear of a friend in a Chavista party, we need to organize ourselves.”
Nidia Lopez felt the best way the Andres Bello CTU could help the 23 homeless families was to take the appeal to the President. Everybody else in the meeting argued it was more important that organization happen first.
The families should...discuss with each other about what they wanted. They should also talk with the owner of the mansion. Only then should they approach the government for assistance if they still needed it.
Madera said the barrios needed to organize together, "When organized we can involve the people from nearby barrios, like Chapellin, and get their support. We will help them and them us. Together we solve our problems ourselves. We can march together."
( Source: Entitled to Democracy:Venezuela’s Urban Land Committees and Participatory Democracy. Saturday, Feb 11, 2006. By Alex Holland – Venezuelanalysis.com)

The Marches
Venezuelans celebrated International Worker’s Day yesterday with two large marches that wound through the streets of Caracas. One in support of the Chavez-led "Bolivarian Revolution," and the other with the opposition. This marks the sixth year in a row that Venezuelan workers have held separate marches on May 1st.
The opposition march was led by the Confederation of Venezuelan Workers (CTV) which, according to the Venezuelan daily El Universal, called for the participants to march for increased salaries, back-pay, a dignified social security system, and freedom for CTV President Carlos Ortega, who was sentenced last year to 16 years in prison for his role in the two-month 2002-3 oil industry shut down.
"Things are turbulent. With this government everything is turbulent," yelled 15 year- CTV veteran, Israel Masa, from the opposition march. "That’s why we are marching -- to demand transparency in the next elections, because we in the opposition know that we are the majority and that we are the true democrats."
The pro-government march was led by the National Workers Union (UNT) and officially entitled, the "Bolivarian March Against Imperialism and Free Trade Agreements," highlighting the international importance of today’s celebrations, and calling attention to the recent motives for Venezuela’s withdrawal from the Community of Andean Nations.
"This demonstration is a struggle against imperialism and the conspiratorial plans of US imperialism against Venezuela," announced Venezuelan National Assembly Representative Dario Vivas ...at the start of the march. "The people of Venezuela are ready to do whatever necessary to guarantee our liberty."
(Source: Opposition and Chavez Supporters March Separately for Mayday in Venezuela, Tuesday, May 02, 2006. By Michael Fox - Venezuelanalysis.com)

As these two examples show, the respective contexts -- social structure, rules of entry and action, physical layout, and cultural expectations -- heavily influence the quality of participation and the content of decisions and messages. “Political setting” is a particularly useful concept for describing political action in context, the venues of face-to-face political communication that are the building-blocks of public political life. They encompass all occasions in which issues and needs of general importance to a community or a society are discussed, contested, and decided. They may be open and democratic, but very often they explicitly or implicitly bar certain groups, certain perspectives, and certain issues. It is important to investigate how they filter participants and ideas.

Although many of meetings and debates that seek to influence community-wide matters take place in government institutions, an increasing proportion occur in voluntary associations, social movement groupings, and invitation-only meetings. Internet discussions demonstrate the growing importance of virtual political settings and raise questions about how they differ from face-to-face meetings and how uneven access to computers affects political outcomes. The rules and culture of each setting influence the quality of communication, deliberation, and decision-making it embodies. Are they open or secret? Which voices do they amplify or exclude? What about women, poor people, people of low status, different cultures and religions? What is their impact?

The idea of political setting draws upon ecological psychology’s concept of "behavior settings," but it puts the focus on activity that aims to influence public policy. It opens the door into exploration of the evolving pattern language exemplified in the face-to-face political actions from below that are emerging in meetings and demonstrations around the world with all their limitations as well as their strengths.

Citizenship is generally described as the formal relationship, usually codified in law, of a person (the citizen) and a state and often is delineated in terms of rights and responsibilities. Its site has shifted from the Greek city-state, where the idea first took hold, to the modern nation-state, whose birth is linked to the 1648 Treaty of Westphalia, which established the convention that countries and its citizens do not interfere in the internal affairs of other countries.

Many nationalist political movements —the eighteenth-century American Revolution through the twentieth-century Palestinian Liberation struggle —emphasize national identity and citizenship to assert their right to self-determination and political autonomy from oppressive colonial states. But history is also rife with examples of nationalism used to oppress and remove minority, and sometimes majority, populations. At the same time, the liberal concept of citizenship based on a shared national identity offers the promise of overcoming religious and ethnic divisions. From the perspective of economically disadvantaged and oppressed subpopulations, however, the promise of inclusivity and shared interests has fallen flat.

The transnational realm of global capital in a free-market world, requires global civic response. As national laws are superseded by international treaties and trade agreements, individuals’ rights and obligations become governed by global institutions —the reality that citizens of debt-ridden nations are well aware of. The question is not whether we are global citizens. The question is what form our citizenship will take. What are our rights and responsibilities toward global governing institutions and structures. Should governing bodies be directly elected by the governed? How will the rights of the weakest be protected from the strongest in the global polity? What counts as a right? What responsibilities do global citizens have to one another?

We need to ask what types of globalization are empowering to individuals and define and construct ones likely to lead to collective problem solving. Currently there are few opportunities for people to help address shared problems. Unfortunately this lack of opportunity comes at time when many problems are global in nature and require global thinking and acting. In addition to preventing people (and their ideas and other resources) from contributing to the general welfare, narrow versions of citizenship are used to establish arbitrary categories of deservedness. Our narrow version of citizenship makes it less likely that global solutions that work for everybody are developed. The opposite, in fact, is more likely: that collective dilemmas are ‘‘resolved’’ in ways that are relatively bad for everybody—or nearly everybody.

There are two useful avenues for people to explore to make headway toward realizing this pattern. The first is to assume the role and responsibilities without seeking permission from an authoritative source; obtaining permission would of course be impossible given that no authoritative source exists that can bestow such a designation. Assuming this role means thinking—and acting—globally, adopting the perspective that the world is densely interconnected, its general health is important, and well-intentioned and well-informed citizens can play a positive role. The second is to actively work toward some formal recognition of global citizenship by, for example, helping to define and develop the intellectual and administrative scaffolding that does not currently exist. Both of these paths could be undertaken individually or through working with existing or new organizations that work in these areas.

When Diogenes, the Greek philosopher, stated that he was a citizen of the world, he was refusing, according to Martha Nussbaum (1994), ‘‘to be defined simply by his local origins and group memberships, associations central to the self-image of a conventional Greek male; he insisted on defining himself in terms of more universal aspirations and concerns.’’ But to some scholars, the nation-state is the rightful and permanent wellspring of citizenship, and alternative conceptualizations, however tentative and speculative, are damned as heretical. Michael Walzer (2002), for example, finds it difficult to contemplate the idea since ‘‘no one has ever offered me [world] citizenship, or described the naturalization process, or enlisted me in the world’s institutional structures, or given me an account of its decision procedures ( I hope they are democratic), or provided me with a list of the benefits and obligations of citizenship, or shown me the world’s calendar and the common celebrations and commemorations of its citizens.’’ As an ironic and unintended side effect of this critique, Walzer provided a useful (if overly formal) laundry list of practical objectives that proponents of global citizenship need to consider.

Ann Florini (2005) builds a case that the Internet may help create a global consciousness analogous to the nationalist consciousness that the printed word helped inspire. The printing press led to a reconciliation of regional differences and a cheaper and faster way to reach constituencies that were too remote for effective collaboration. This then played a strong role in the development of the nation-state and, hence, nation-state-based citizenship. In similar fashion, Florini surmises that a new global consciousness could help usher in broader, more inclusive notions of citizenship. And although these are more likely to be dynamic, idiosyncratic, and short-lived, new Web sites are springing into existence every day. The Internet makes it easier to learn about foreign perspectives, and although they can be as hidebound as their domestic counterparts, they help reveal the immense diversity of viewpoints on earth as well as the universality of concerns facing people everywhere.

Are there examples of de facto global citizenship? Organizations like ‘‘No person is illegal’’ and the ‘‘Without Borders’’ groups are getting closer to that ideal. Are there practical experiments that could be done now? The growth of universal declarations, supporting human rights, for example, helps explain why the time might be fairly ripe for thinking like this. The concept of global citizenship currently lacks the administrative and legalistic trappings of national citizenship. Nevertheless, from Diogenes to the present day, the pursuit and adoption of global citizenship, however demeaned and underinstitutionalized it is at present, continues to provide a compelling vision to millions of people around the world— people who are officially noted as belonging to individual, specific countries. The bottom line, however, for everybody interested in these issues is that people must think beyond the borders of the countries in which they hold citizenship.

As with other patterns in this category, the journey toward the goal will be incremental, perennial, lurching, and met by setbacks as well as successes. There are tasks for many people with a wide variety of roles and responsibilities; professionals like lawyers, think tank and NGO staff, government officials, and academics can engage with the public on these issues in addition to their more specialized and technical concerns. There are hosts of organizations and projects in which people can engage. Communication with people in other countries is especially important because this helps ensure that people realize that people in other countries are not abstract nonpersons. This, of course, represents a major hurdle: many people because of poverty, language barriers, or other reasons cannot easily engage with people outside their region.

Environmental changes are adding additional strains to the already imperiled lives of the world's poorest people. "Droughts will worsen. We will see deforestation, forest fires, a loss of diversity, and degradation of the environment" according to Michel Jarraud, secretary general of the World Meteorological Organization" (Stevenson, 2006). Not surprisingly, the poorest — and hence most vulnerable — people are often the first victims of the severely declining standards of health in much of the developing world. As Paul Epstein of Harvard Medical School said, "Today climate instability and the exhaustion of resources (forests, soils, water, biodiversity), together with the growing inequity and deepening poverty, are resulting in the emergence, resurgence and redistribution of infectious disease, stalking humans, plants and animals. The conditions are not sustainable, and the mounting social and economic costs are creating convergent agendas among members of civil society, international institutions and the economic sector."

Why are things different today? For one thing the sheer number of people on the planet seems to be approaching the limits to the world's capacities. Unfortunately the trends are all heading in the wrong direction. Furthermore people everywhere are more tightly connected. It is no longer true that we live in isolated communities. The tight connections, although remote, give rise to "causes" (although diffuse and multiple) that are often far away from the person who ultimately falls ill.

Clearly humankind has a moral obligation to establish health as a human right. That is a reasonable first step. More importantly, humankind has the obligation to act forcefully and diligently as if it actually believed that health was an inalienable human right. However, as Garrett and Rosenstein report, global health as an issue is "not only for do-gooders." They go on to say that, "A self-interest component to the global health debate has clearly emerged — thankfully, because purely altruistic efforts often fall short of international support and sustainability. The interconnected nature of the world makes ignorance of issues such as deadly infectious diseases not only immoral, but self-destructive."

Health must not, however, be viewed solely as providing medical care after disaster or disease strikes. While it's true that a pill or injection can save a life, the person whose life has just been saved will soon find him or herself back in an environment that leads inexorably to poor health, compromised ability to work gainfully, and a diminished life-span. Nor is health something that can be attained solely through research. A focus on "the cure" for this disease or that disease is a typically a type of welfare program for western researchers. It's a search for a magic" silver bullet" or technocratic approach that, while often very important, will be only effective in conjunction with other approaches.

Extreme and persistent poverty is the primary cause of ill-health and premature death around the world. If people weren't in desperate poverty, if they earned an adequate living, the incidence of disease would plummet. Especially today health is linked to poverty. This poverty is not confined to individuals, but covers large sections of the world's rural areas, towns and cities and, indeed, entire countries. If, for example, a person enters the hospital in many parts of the world he or she is likely to find infection, unsanitary conditions and a scarcity of drugs, bandages, surgical equipment and other vital medical supplies.

Paul Farmer is one the most articulate and hardest-hitting advocate for health care for all of the world's inhabitants, especially those who are the poorest and most vulnerable. He identifies structural inequalities that often originate in the first world as sources of great of the misery that now exists in the third. The "roots" of the problem are likely to lead further upstream than exposure to a microbe in polluted water to a bank in London, an energy company in Houston, or a government office in Washington, D.C. As part of his work and study, Farmer traveled to prisons in the former Soviet Union and to Chiapas, Haiti, and other marginalized locations around the world to work with people in need of medical care and to witness firsthand how health conditions were being met — or not met — around the world. In his book, Pathologies of Power (2003), he proposes a "new agenda" for health and human rights" that includes the following five facets:

• Make Health and Healing the Symbolic Core of the Agenda
• Make Provision of Services Central to the Agenda
• Establish New Research Agendas
• Achieve Independence from Powerful Governments and Bureaucracies
• Secure More Resources for Health and Human Rights

Farmer's "new agenda" is comprehensive, holistic and ambitious. At the same time, it seems that anything less would be insufficient. NGOs and philanthropists, no matter how well-heeled, will not be able to do this work by themselves. The multi-pronged approach resembles the Open Research and Action Network pattern — but writ very large. He is not unrealistic about the chances for success. He lists a number of significant challenges to this agenda including the possibility that increasing the involvement of NGOs will help hasten, "the withdrawal of states from the basic business of providing housing, education, and medical resources usually means further erosion of the social and economic rights of the poor."

The "new agenda" would take a mammoth effort that would integrate direct care, research, and popular mobilization. Ultimately Farmer's recommendations could provide an umbrella for many types of efforts. Health care professionals could take Sabbaticals in developing countries to assist with health care. Religious people could put renewed vigor into projects to alleviate human suffering. The 400+ billionaires in the US (and everybody) could follow the lead of Bill Gates and others and donate substantial amounts of their amassed riches to the effort. At the same time, the rest of us could agitate for health-related initiatives including cheaper drugs from multi-national pharmacuetical companies and authentic foreign aid that wasn't based on arms or oil.

Garrett and Rosenstein (2005) point out that, "with very few exceptions, the disease amplifiers in the world today are manmade and therefore humanly controllable. ... exotic animal markets, unclean urban water supplies, lack of proper sewage systems, and unstable, conflict-ridded environments provide excellent breeding grounds for infectious diseases to spread and wreak havoc on vulnerable populations. Yet it would be short sided to think of infectious disease as a problem for solely the poor and powerless. These diseases do not discriminate; they are undeterred by state borders, party affiliation, or socioeconomic status. With air travel and human migration on the rise, so too is the possibility that deadly microbes can and will circumnavigate the globe with speed and precision."

As humans evolved our species unwittingly took on characteristics that have persisted for centuries. Over the millennia, some aspects of our genetic makeup, as well as some psychological and cultural characteristics were encouraged while others were halted or slowed. As we all know, these basic changes generally came about hundreds of thousands of years ago when humans lived in small numbers and clung together in small bands for survival. That situation, once the norm, is now present only in the rarest of circumstances. We have been bred for a time and place that existed eons ago, an era that could only be recreated through pandemics, global war, massive climate change, or some combination.

One consequence of this is the myriad institutional structures that perpetuate dominance of one group over others. The authors of a recent book on social dominance (Sidaneous and Pratto, 1999) make the case that our social psychology seems to propel us naturally towards oppression. Unfortunately at least for those of us who believe that racism and other insidious "isms" would make excellent candidates for the dustbins of history, there are several factors that help keep social dominance in vogue. The first is that there does seem to be a measurable propensity ("generalized ethnocentrism") that shows up in some percentage of any population for strong group identification; people in this group believe that their group is superior to others and that they must stick together. When in positions of power they generally promote laws and attitudes that favor their group over others. They will also encourage and cleave to a variety of "legitimizing myths," such as social Darwinism ("survival of the fittest"), manifest destiny, "clash of civilizations" (Huntington, 1993) and a myriad of racial, gender, and ethnic stereotypes, as "social frames" that help perpetuate social dominance. The second is that racial (and other) stereotypes are easily and readily (and subconsciously) learned, generally at an early age before advanced cognitive abilities come into play that could question the accuracy and the value of the stereotypes. Third, the stereotyping "trigger" is effortlessly and (again) subconsciously activated when "appropriate," thus making these people the hapless targets of manipulative politicians and others who can specifically reach out to these people with tailored messages. Finally, unfortunately, there is some evidence that people in dominated groups, due to a combination of factors, will in many cases, adopt characteristics that are specified by the stereotype thus helping unconsciously to reinforce the stereotype ("behavioral asymmetry"). All of these factors, then, help support, at least indirectly, the maintenance of institutions that operate under a variety of processes, mechanisms, and biases that serve to maintain the machinery of social dominance.

Once the holistic model that Sidaneous and Pratto propose (possibly with modifications) is well understood, it should be possible to run society's social domination machine’s "in reverse." Along these lines, it's important to note that according to many people who study this field, approaches to attenuating social dominance will require widespread, multi-sectoral actions that include integrated legislative, economic, and educational efforts among (and across) dominant and non-dominant groups. Here is a list of approaches that can be undertaken — while keeping in mind that articulation  between these approaches will be critical if any progress in reducing social dominance is to be made over time.

• Role-reversal exercises (examples include "Walk a Mile in their shoes" where state legislators “became” welfare recipients for a day and an event in Wisconsin where youths in disadvantaged neighborhoods interrogated judges and police officers in a mock courtroom situation.
• Additional research. Identify, for example, "markers” or other classification schemes that “sort” people into two groups and see how the "markers" are used implicitly or explicitly in policy, the media, etc. etc.
• Development and promulgation of social frames like "love thy neighbor, turn the other cheek, human family, equal opportunity, and multiculturalism help characterize the theme.
• Fighting local discrimination in, for example, education or public service.)
• Moving beyond tokenism. There is evidence that hiring one or two people from a less-dominant group can actually backfire.
• Childhood education. Children need multicultural education and familiarity with different cultures and groups. Seeing a diverse society at an early age and not growing up with active stereotyping is good.
• Lawsuits as a tool to fight social dominance by business and government.
• “Disciplining” the media by fighting stereotypes solidarity networks. Establishing networks of people from diverse communities to inform each other, advocate and Religious connection. Remind people of their religion’s commitment to human rights and brotherhood and would with in the church for social change.

According to Sidaneous and Pratto, "Arbitrary-set divisions" (those divisions devised by cultures themselves according to their own decisions like caste, religion, and race, unlike divisions shared by all cultures, basically gender and age, upon which to discriminate) "largely only occur in societies in which people are able to generate and sustain an economic surplus." These societies employ division of labor that, apparently, leads to various forms of arbitrary-set based social dominance techniques and institutions. One of the most difficult challenges of such a society is checking the power of its most powerful members.

While many people would argue (myself included) that some degree of social dominance will probably always occur in society, there are also many people (myself included) who believe that a meaningful attenuation in social dominance is not only possible but necessary. Fighting against social dominance will always be an uphill battle: the forces that will rally against your campaign are, by definition, powerful and well-financed, and cozy with the media, government, and other elites. They will also have a ready supply of slogans handy to bring their minions into the fray. Sometimes trumping our own "intrinsic nature" to favor "our own, ' and, even, going against what may seem like "our own best interest" (maximizing short-term gain at another's expense) is the best long-range approach. And approaches that are actually win-win should be accompanied with public education that pre-empts the inevitable claim that the approach is discriminatory.

Although social dominance may be intrinsic to humankind, there are some grounds for hope. Some countries, Sweden, for example, have more-or-less eliminated social dominance based on gender. Studies relating to health care in Japan, New Zealand, Denmark and Sweden, also show that proper health care can be reached for all of a nation's citizens even if some social inequality still exists within that society.