policy

The striving for social responsibility takes many forms. Grameen Bank (www.grameen-info.org) and its founder, Muhammad Yunus, received the 2006 Nobel Prize for furthering peace and human rights by providing economic opportunities that conventional banks would not. Working Assets (www.workingassets.com) preassigns a portion of its revenues to activist causes. Socially responsible investing uses published criteria to recommend investment vehicles and to initiate stockholder actions in support of particular principles.

Advocacy organizations pursue a wide variety of principles. The Saltwater Institute advocates five values: (a) family and community responsibility, (b) respect and appreciation for the natural world, (c) service and stewardship, (d) the necessity for work and productivity, and (e) an intentional commitment to goodness (www.saltwater.org/our_story/beliefs.htm). Scientists for Global Responsibility (www.sgr.org.uk) opt for openness, accountability, peace, social justice and environmental sustainability, while Computer Professionals for Social Responsibility (www.cpsr.org) address technological problems in the light of technology-related principles.

Until the late 19th century, corporate charters in the United States confined a company to a specific purpose in the common good. For example, an 1823 act of the New York legislature incorporated the Delaware and Hudson Canal Company with a charter to build and maintain, with private investment, a canal between the Delaware and Hudson rivers and to charge regulated fees for the transport of coal and other goods. Any other activity by the corporation, such as setting up a bank, required an amendment to its charter (Whitford, 1905). A recent form of the socially-responsible corporate charter is the Community Interest Company ( www.cicregulator.gov.uk).

In 1970, the economist Milton Friedman wrote that "The social responsibility of business is to maximize its profits." Invoking the authority of Adam Smith to claim that society most benefits if everyone pursues selfish advantage, Friedman paved the way for some businesses to ignore the wider impacts of their pursuit of low costs, increasing sales, and big financial returns, and to consider themselves accountable only to owners and regulators. In turn, this gave rise to the tyranny of the financial bottom line; any attempt at purposeful social progress needs to overcome the myth that social progress takes place of its own accord.

Activism on behalf of principles other than self-interest or convenience is necessary to remind selfish businesses of their social responsibility, and to prevent other organizations from losing touch with theirs. This activism can take place outside the organization, in citizen groups and political platforms, or within the organization as the individual actions of the tempered radical (Meyerson, 1995) and in the form of changes to policy and governance. In these efforts, the struggle of advocacy is at least as important as the specific principles being advocated. Social responsibility does not depend upon any one principle of conduct.

To be socially responsible is to be accountable to a full range of interested parties for the achievement of clearly-stated goals. It calls for: (a) clear vision, values and strategy for a better future; (b) understanding and management of expectations; (c) actions compatible with vision and values; (d) monitoring of outcomes; (e) accountability for results; and (f) a culture and governance that makes this possible. A socially responsible organization acts on the basis of clear values, which may explicitly include measurable results, transparency and accountability (e.g. www.gfusa.org/about_us/values).

Any organization has internal and external stakeholders: customers and constituencies which both contribute to and benefit from the organization's work. For example, the Citizens Advice Bureau (2004) considers stakeholders to include potential and actual clients, volunteers, staff, partners, policy makers, and government bodies. No two of these customers of constituencies have the same expectations. A socially responsible organization makes itself accountable to stakeholders according to the unique expectations of each group, and always consistently with its values and strategy.

Accountability to stakeholders measures actual performance against predetermined goals. It does not simply describe what an organization has achieved in the past, but requires commitment to achievements in advance. To be accountable is to measure indicators of performance that affect stakeholders, and to make the results transparent—that is, to report outcomes to stakeholders as evidence that the organization is fulfilling its goals and enacting its values. One example is a set of performance indicators for microfinance institutions ( www.swwb.org/English/2000/performance_standards_in_microfinance.htm).

Any organization devoted to serving others is measured every time someone walks in or logs on—indeed, whenever anyone even drives past the building or happens upon the web site. A commitment to achieve social benefits does not absolve a not-for-profit from thinking of the people it serves as customers, and to consider its relations with them as marketing (Brinckerhoff, 2003). To clearly understand perspectives from outside the organization is a first step toward measuring and improving the organization's impact.

Social responsibility requires accountability, but for what and to whom? Several frameworks exist for measures of accountability. The Balanced Scorecard (Kaplan & Norton, 1992) suggests four linked categories: financial, customer, internal business, and innovation and learning. These categories are linked to strategy because improvement in any one will benefit all the others (except that no direct relationship is claimed between the first and the last). Epstein and Birchard (1999) propose three categories: financial, operational, and social.

A "stakeholder scorecard" (Epstein & Birchard, 1999, p. 96) uses the major stakeholders as categories of performance measures. This approach directly measures how the organization serves its stakeholders, and orients strategy towards those with an interest in the outcomes. Stakeholders may fall into predetermined categories, such as shareholders, customers, employees and communities (Epstein & Birchard, 1999); alternatively, they may simply appear as a list of specific categories of stakeholder most important to the organization.

No organization, whether for-profit or not-for-profit, is socially responsible simply by virtue of its intent to achieve social benefits. Action consistent with the organization's espoused values demands a culture—ethical assumptions, values, beliefs and behaviors—that pervades the organization from top to bottom. Without a culture of demonstrable consistency between espoused and practiced values, claims to social responsibility are at best window-dressing, and at worst a symptom of a demoralized, failing and unethical organization. By contrast, a culture of accountability makes an organization more effective and more sustainable; social responsibility demands nothing less.

Environmental changes are adding additional strains to the already imperiled lives of the world's poorest people. "Droughts will worsen. We will see deforestation, forest fires, a loss of diversity, and degradation of the environment" according to Michel Jarraud, secretary general of the World Meteorological Organization" (Stevenson, 2006). Not surprisingly, the poorest — and hence most vulnerable — people are often the first victims of the severely declining standards of health in much of the developing world. As Paul Epstein of Harvard Medical School said, "Today climate instability and the exhaustion of resources (forests, soils, water, biodiversity), together with the growing inequity and deepening poverty, are resulting in the emergence, resurgence and redistribution of infectious disease, stalking humans, plants and animals. The conditions are not sustainable, and the mounting social and economic costs are creating convergent agendas among members of civil society, international institutions and the economic sector."

Why are things different today? For one thing the sheer number of people on the planet seems to be approaching the limits to the world's capacities. Unfortunately the trends are all heading in the wrong direction. Furthermore people everywhere are more tightly connected. It is no longer true that we live in isolated communities. The tight connections, although remote, give rise to "causes" (although diffuse and multiple) that are often far away from the person who ultimately falls ill.

Clearly humankind has a moral obligation to establish health as a human right. That is a reasonable first step. More importantly, humankind has the obligation to act forcefully and diligently as if it actually believed that health was an inalienable human right. However, as Garrett and Rosenstein report, global health as an issue is "not only for do-gooders." They go on to say that, "A self-interest component to the global health debate has clearly emerged — thankfully, because purely altruistic efforts often fall short of international support and sustainability. The interconnected nature of the world makes ignorance of issues such as deadly infectious diseases not only immoral, but self-destructive."

Health must not, however, be viewed solely as providing medical care after disaster or disease strikes. While it's true that a pill or injection can save a life, the person whose life has just been saved will soon find him or herself back in an environment that leads inexorably to poor health, compromised ability to work gainfully, and a diminished life-span. Nor is health something that can be attained solely through research. A focus on "the cure" for this disease or that disease is a typically a type of welfare program for western researchers. It's a search for a magic" silver bullet" or technocratic approach that, while often very important, will be only effective in conjunction with other approaches.

Extreme and persistent poverty is the primary cause of ill-health and premature death around the world. If people weren't in desperate poverty, if they earned an adequate living, the incidence of disease would plummet. Especially today health is linked to poverty. This poverty is not confined to individuals, but covers large sections of the world's rural areas, towns and cities and, indeed, entire countries. If, for example, a person enters the hospital in many parts of the world he or she is likely to find infection, unsanitary conditions and a scarcity of drugs, bandages, surgical equipment and other vital medical supplies.

Paul Farmer is one the most articulate and hardest-hitting advocate for health care for all of the world's inhabitants, especially those who are the poorest and most vulnerable. He identifies structural inequalities that often originate in the first world as sources of great of the misery that now exists in the third. The "roots" of the problem are likely to lead further upstream than exposure to a microbe in polluted water to a bank in London, an energy company in Houston, or a government office in Washington, D.C. As part of his work and study, Farmer traveled to prisons in the former Soviet Union and to Chiapas, Haiti, and other marginalized locations around the world to work with people in need of medical care and to witness firsthand how health conditions were being met — or not met — around the world. In his book, Pathologies of Power (2003), he proposes a "new agenda" for health and human rights" that includes the following five facets:

• Make Health and Healing the Symbolic Core of the Agenda
• Make Provision of Services Central to the Agenda
• Establish New Research Agendas
• Achieve Independence from Powerful Governments and Bureaucracies
• Secure More Resources for Health and Human Rights

Farmer's "new agenda" is comprehensive, holistic and ambitious. At the same time, it seems that anything less would be insufficient. NGOs and philanthropists, no matter how well-heeled, will not be able to do this work by themselves. The multi-pronged approach resembles the Open Research and Action Network pattern — but writ very large. He is not unrealistic about the chances for success. He lists a number of significant challenges to this agenda including the possibility that increasing the involvement of NGOs will help hasten, "the withdrawal of states from the basic business of providing housing, education, and medical resources usually means further erosion of the social and economic rights of the poor."

The "new agenda" would take a mammoth effort that would integrate direct care, research, and popular mobilization. Ultimately Farmer's recommendations could provide an umbrella for many types of efforts. Health care professionals could take Sabbaticals in developing countries to assist with health care. Religious people could put renewed vigor into projects to alleviate human suffering. The 400+ billionaires in the US (and everybody) could follow the lead of Bill Gates and others and donate substantial amounts of their amassed riches to the effort. At the same time, the rest of us could agitate for health-related initiatives including cheaper drugs from multi-national pharmacuetical companies and authentic foreign aid that wasn't based on arms or oil.

Garrett and Rosenstein (2005) point out that, "with very few exceptions, the disease amplifiers in the world today are manmade and therefore humanly controllable. ... exotic animal markets, unclean urban water supplies, lack of proper sewage systems, and unstable, conflict-ridded environments provide excellent breeding grounds for infectious diseases to spread and wreak havoc on vulnerable populations. Yet it would be short sided to think of infectious disease as a problem for solely the poor and powerless. These diseases do not discriminate; they are undeterred by state borders, party affiliation, or socioeconomic status. With air travel and human migration on the rise, so too is the possibility that deadly microbes can and will circumnavigate the globe with speed and precision."

As humans evolved our species unwittingly took on characteristics that have persisted for centuries. Over the millennia, some aspects of our genetic makeup, as well as some psychological and cultural characteristics were encouraged while others were halted or slowed. As we all know, these basic changes generally came about hundreds of thousands of years ago when humans lived in small numbers and clung together in small bands for survival. That situation, once the norm, is now present only in the rarest of circumstances. We have been bred for a time and place that existed eons ago, an era that could only be recreated through pandemics, global war, massive climate change, or some combination.

One consequence of this is the myriad institutional structures that perpetuate dominance of one group over others. The authors of a recent book on social dominance (Sidaneous and Pratto, 1999) make the case that our social psychology seems to propel us naturally towards oppression. Unfortunately at least for those of us who believe that racism and other insidious "isms" would make excellent candidates for the dustbins of history, there are several factors that help keep social dominance in vogue. The first is that there does seem to be a measurable propensity ("generalized ethnocentrism") that shows up in some percentage of any population for strong group identification; people in this group believe that their group is superior to others and that they must stick together. When in positions of power they generally promote laws and attitudes that favor their group over others. They will also encourage and cleave to a variety of "legitimizing myths," such as social Darwinism ("survival of the fittest"), manifest destiny, "clash of civilizations" (Huntington, 1993) and a myriad of racial, gender, and ethnic stereotypes, as "social frames" that help perpetuate social dominance. The second is that racial (and other) stereotypes are easily and readily (and subconsciously) learned, generally at an early age before advanced cognitive abilities come into play that could question the accuracy and the value of the stereotypes. Third, the stereotyping "trigger" is effortlessly and (again) subconsciously activated when "appropriate," thus making these people the hapless targets of manipulative politicians and others who can specifically reach out to these people with tailored messages. Finally, unfortunately, there is some evidence that people in dominated groups, due to a combination of factors, will in many cases, adopt characteristics that are specified by the stereotype thus helping unconsciously to reinforce the stereotype ("behavioral asymmetry"). All of these factors, then, help support, at least indirectly, the maintenance of institutions that operate under a variety of processes, mechanisms, and biases that serve to maintain the machinery of social dominance.

Once the holistic model that Sidaneous and Pratto propose (possibly with modifications) is well understood, it should be possible to run society's social domination machine’s "in reverse." Along these lines, it's important to note that according to many people who study this field, approaches to attenuating social dominance will require widespread, multi-sectoral actions that include integrated legislative, economic, and educational efforts among (and across) dominant and non-dominant groups. Here is a list of approaches that can be undertaken — while keeping in mind that articulation  between these approaches will be critical if any progress in reducing social dominance is to be made over time.

• Role-reversal exercises (examples include "Walk a Mile in their shoes" where state legislators “became” welfare recipients for a day and an event in Wisconsin where youths in disadvantaged neighborhoods interrogated judges and police officers in a mock courtroom situation.
• Additional research. Identify, for example, "markers” or other classification schemes that “sort” people into two groups and see how the "markers" are used implicitly or explicitly in policy, the media, etc. etc.
• Development and promulgation of social frames like "love thy neighbor, turn the other cheek, human family, equal opportunity, and multiculturalism help characterize the theme.
• Fighting local discrimination in, for example, education or public service.)
• Moving beyond tokenism. There is evidence that hiring one or two people from a less-dominant group can actually backfire.
• Childhood education. Children need multicultural education and familiarity with different cultures and groups. Seeing a diverse society at an early age and not growing up with active stereotyping is good.
• Lawsuits as a tool to fight social dominance by business and government.
• “Disciplining” the media by fighting stereotypes solidarity networks. Establishing networks of people from diverse communities to inform each other, advocate and Religious connection. Remind people of their religion’s commitment to human rights and brotherhood and would with in the church for social change.

According to Sidaneous and Pratto, "Arbitrary-set divisions" (those divisions devised by cultures themselves according to their own decisions like caste, religion, and race, unlike divisions shared by all cultures, basically gender and age, upon which to discriminate) "largely only occur in societies in which people are able to generate and sustain an economic surplus." These societies employ division of labor that, apparently, leads to various forms of arbitrary-set based social dominance techniques and institutions. One of the most difficult challenges of such a society is checking the power of its most powerful members.

While many people would argue (myself included) that some degree of social dominance will probably always occur in society, there are also many people (myself included) who believe that a meaningful attenuation in social dominance is not only possible but necessary. Fighting against social dominance will always be an uphill battle: the forces that will rally against your campaign are, by definition, powerful and well-financed, and cozy with the media, government, and other elites. They will also have a ready supply of slogans handy to bring their minions into the fray. Sometimes trumping our own "intrinsic nature" to favor "our own, ' and, even, going against what may seem like "our own best interest" (maximizing short-term gain at another's expense) is the best long-range approach. And approaches that are actually win-win should be accompanied with public education that pre-empts the inevitable claim that the approach is discriminatory.

Although social dominance may be intrinsic to humankind, there are some grounds for hope. Some countries, Sweden, for example, have more-or-less eliminated social dominance based on gender. Studies relating to health care in Japan, New Zealand, Denmark and Sweden, also show that proper health care can be reached for all of a nation's citizens even if some social inequality still exists within that society.

The commons insists that certain things should not be alienated that is, sold and converted into money. Thus, it is inappropriate to express the value of a worker's life or an endangered species as a dollar sum, in a cost-benefit analysis. It may be morally repugnant to sell off the "naming rights" of public institutions much as it is considered unacceptable to allow people to sell their bodies, babies, ova or genes. The commons gives us a language for talking about extra-market values and their importance. The commons, for example, allows us to talk about the human necessities of life food, water, fuel, medicine that may otherwise be seen as market commodities alone. The commons allows us to talk about the need for open, non-propertized spaces available to all; if too much of that space for example, scientific knowledge, musical works, cultural symbols is "locked up" through copyrights, patents or contracts, it can greatly impede future creativity and progress. We are already seeing the effects of such enclosure in medical research as a result of overly broad patents on "upstream" research. By contrast, when information and creativity are non-propertized and non-monetized as we see most frequently on the Internet the resulting collaborations and exchanges generate a huge surplus value that can be enjoyed by everyone, and not be privatized. This is one reason there is such an epic struggle underway on the Internet non-market modes of creativity and production are frequently more efficient in a strict economic sense, compared to conventional "real world" markets. There is a cornucopia of the commons, not a tragedy, as economists otherwise claim. Despite the different ways in which commons and market create value, the two do not necessarily operate in separate and distinct spheres, but are interdependent. The point is to strike an appropriate balance between the two so that the value-creating capacities of each can be optimized. There are a wide variety of effective commons-management models that belie the tragedy of the commons metaphor invoked by Garrett Hardin in his famous 1968 essay. While Hardin was talking about an open access regime in which no one owns or manages a shared resource, an actual commons has specific rules and social norms for preventing over-use, excluding outsiders, and managing the resource in long-term, sustainable ways. Increasingly, the Internet is the host for countless self-organized commons such as free and open source software, social networking communities, Wikipedia, Craigslist, and websites for sharing photos, videos and other creative works. One useful tool in creating these commons are Creative Commons licenses, which enable ordinary people to freely share their creative works while retaining copyrights for commercial purposes. The public library and the land trust are familiar, highly effective types of commons. More people are starting to realize that public spaces like parks, community gardens, farmers' markets and festivals are also important to the economic and social health of a community. There is a dawning awareness that commons-based infrastructure like wireless Internet access is a great way to use a public resource, the airwaves, to help people connect with each other. There are many other types of legal and institutional solutions for managing the commons, although most are not mentally grouped with other legal or institutional models as commons solutions. It is time for more people to see the kinship of these solutions and their holistic advantages over so-called free market.