localism

Living organisms have existed on earth for at least 10**9 years while modern human institutions like government have only been around for about 10**4 years. Living organisms all have the capacity to change with each new generation both through mutation and re-combination. We would do well to emulate what has worked.

The United States Consititution, although a best efforts work at the time it was created, also carries within it, provision for change through Amendment and many of these have been critical to the broadening of American democracy to a wider range of citizens.

The Walking People (Underwood, 1997) describes the journey of one branch of the Iroquois Tribe over several millenia. In the process, they were forced to learn to accomodate to different physical and cultural situations. They developed numerous mechanisms both for retaining learned wisdom and for challenging and changing when new situations arose.

The need for challenge and change has probably never been greater. Nonetheless, there are many mechanisms that tend to prevent change. At the individual level, change can be uncomfortable. Typically, a targeted change in one area or domain also has unintended consequences not only in that same area or domain but in others as well. If an individual changes, this may require compensatory changes in those close to the individual. Thus, there is often resistance to change at the level of family and friends as well. Furthermore, there is often institutional resistance to change. Institutions, including corporations, work to keep any and all advantages that they already enjoy. Governments and religions also often work to keep the status quo.

Given the numerous levels at which resistance to change occurs, it is necessary to have active mechanisms that work toward change. The impacts of change need to be carefully evaluated however because not all changes, even well-intentioned ones work well.

Most institutions are positioned to deliver services from their operation center out to the region and the masses. Often, these institutions, their leaders and their corporate management models protect and maintain their existence without any regard for those they were intended to serve. Their development and sustainability strategies are built and maintained on the basic values of greed and exploitation of the people and regions they claim to serve. The exploitation and destruction of the environment, the people and rural communities is the long term result of these types of efforts by institutions.

Regional hospitals, colleges and universities are three examples of institutions that sustain their operation centers in larger urban environments. They sustain their operation by drawing people to their facilities under the myth that they will be better served if they move to these centers. The professionals who work with clients in these institutions create a level of dependency that people have grown to accept. These efforts protect their positions and create wealth for the institution while draining local and regional resources. The reality that these institutions and corporations depend on communities to supply the resources required for their existence challenges their traditional model.

The real costs of developing and sustaining centralized, concrete environments have never been incorporated into the balance sheets of the institutions. These real costs the costs to the environment, the costs of destroying forests and the earth to extract natural resources for creating man-made environments where people are "taken care of" so a few individuals can become rich and powerful. The artificial comforts that some experience as a result of these environments should reflect these real costs of producing the food and water that sustain the lives of the people who work within these institutions; the energy they consume to have these comforts; as well as the poverty that others must experience so they can be comfortable within these artificial environments. The list of “real” costs is long and requires significant research to reflect the real exchanges that occur between the different sectors of society.

Once these real costs variables are included in any true management system, institutions and governments will need to look outside their "glass bubbles" work with others to find truly sustainable and equitable solutions. Management and program developers will need to find creative strategies to accommodate, work with and sustain communities, cultures and environments that have always existed and have been struggling to survive.

Being able to look outside of their comfortable worlds to support innovation and development with their neighbors requires a new set of values and priorities. These institutional values and priorities will be different from those that are presently in place to protect and sustain artificial and temporary facilities and environments. Partnering with others, trusting other people, understanding others, respecting other environments, cultures and people are values that should become part of any modern institutional culture and environment.

This transformation will benefit the institution by creating new opportunities and relationships. But it will also probably require some short-term pain to establish long-term gains. Finding creative ways to purchase and support services and products from other groups outside of the institution also requires finding creative ways to pay the real price for these products and services. Learning how to value and respect people and environments in remote and rural communities helps create these new opportunities and relationships.

Working with existing institutions and supporting their required change is a challenge. Starting over to create new institutions is only an option when there are opportunities and support for innovative groups and organizations that are able to overcome or counter the traditional institutional management model. But for most existing institutions, the entrenched infrastructure and investments created over the years require that they remain in place.

Institutions located in most small urban centers are an integral and historical part of their environment. Over the years they have contributed jobs and significant investment in the communities where they are located. By their very nature, they will continue to exist; the question becomes, however, will they be able to make the necessary adjustments for successfully accommodating these real operational costs within their own environments?

This type of change, with its associated challenges and opportunities, requires a transformation at all levels within existing institutions. This transformative work needs to be lead by innovative thinkers and new leaders who understand and respect the impact of their institution at the local, regional, national and international levels. The global village demands this type of relationship within institutions. As these new institutions evolve from within existing institutions or as new institutions are started, the required transformations are facilitated and supported by factors and forces both within and outside the organization.

“Leaders of older organizations often selected in the past are constrained by institutional routines, and may have resources that allow them to operate in counterproductive insulation from the environment. As leaders persist, they form bonds among themselves, develop common understandings of ‘how things work,’ and select others like themselves to lead. Access to internal organizational resources can insulate them, in the short run, from environmental change. For a time, these resources may even give them the power to shape that environment – but only for a time. Changes in organizational structure that reduce leaders’ accountability to or need to mobilize resources from constituents – or changes in deliberative processes that suppress dissent – can diminish strategic capacity, even as resources grow. The strategic capacity of an organization can thus grow over time if it adjusts its leadership team to reflect environmental change, multiplies deliberative venues, remains accountable to salient constituencies, and derives resources from them.” (Ganz, 2003)

As Ganz and others note, there is a need for permeable organizations that are flexible, contain built in ‘reality checks’ and are able to accommodate and reward innovative thinking (Thomas, 2002, Tresser, 2002, Wortley, 2002, Michaelson, 2002, Brown, 2006 and Dutfield, 2006). Working with groups and constituents outside of the institution provide leadership with unique opportunities to adjust their goals and priorities. Providing appropriate reward structures for those within and outside of the institution provides the opportunity for building new relationships and collaborative development. Being able to respond to these changes and opportunities in a timely and appropriate manner requires a special team comprised of partners in development.

Dematerialization is a technological term that defines the reduction of material used per unit quality of life. You may have noticed the plastic sack at the grocery store getting thinner, but it is still strong enough to carry your groceries. Over the years, it may seem that you can squeeze the pop can you drink from more easily with your hand though you may not have gotten any stronger. These types of changes in products are the result of dematerialization, using fewer natural resources in products, using more recycled resources, and extending the life of products.

Industrial ecology is the study of the totality of the relationships between different industrial activities, their products, and the environment. It is intended to identify ways to optimize the network of all industrial processes as they interact and live off each other, in the sense of a direct use of each other's material and energy wastes and products as well as economic synergism. The macroscopic picture of materialization can help raise key research questions and set priorities among the numerous studies of materials flows and networks that might be undertaken. It puts these in a dynamic context of both technical and market change. (Daedalus – 1996)

Dematerialization of unit products affects, and is influenced by, a number of factors besides product quality. These include ease of manufacturing, production cost, size and complexity of the product, whether the product is to be repaired or replaced, and the amount of waste to be generated and processed. These factors influence one another. For example, the ease of manufacture of a particular product in smaller and lighter units may result in lower production cost and cheaper products of lower quality, which will be replaced rather than repaired on breaking down. Although a smaller amount of waste will be generated on a per-unit basis, more units will be produced and disposed of, and there may be an overall increase in waste generation at both the production and the consumption ends. (Dr. Braden Allenby- 1992) Through industrial ecololgy we can determine best outcomes using a wider, more global outlook of the affects of our activities on the environment.

In a functional economy consumers can purchase function, rather than a physical product, from a service provider. "For example, we don't want the washing machine, we want clean, dry washing; we don't want the drill, we want to have a picture hanged." (Rolf Jucker - 2000) Through dematerialization a physical product is replaced by a non-physical product or service reducing a company's production, demand and use of physical products; and the end-user's dependence on physical products. This strategy realizes cost-savings in materials, energy, transportation, consumables, and the need to manage the eventual disposal and/or recycling of a physical product. Dematerialization may involve making a product smaller and lighter, replacing a material product with an immaterial substitute. One common example of this that we currently practice is the replacement of postal mail with E-mail. Reducing the use of material or infrastructure-intensive systems allows us to make changes like telecommuting versus the use of the automobile for work purposes.

The ease and speed of travel is a large contributing factor to the materialization of our world. As a society we have spread out and continue to create a built environment all over the map because it is so quick and easy to get from here to there. As we create wider, better roads, more cars fill the roadways. The use of plastics in society is the by product of using too much oil to fuel our automobiles. As a result the disposal of plastic waste is an increasing problem. Not to mention the effect on the environment due to the incredible amount of industrialized metals, plastics, electronic materials, rubber, and glass it takes to manufacture each car. A recent television ad with a woman talking about the need to protect the environment ended with this endearment, “but, I love my car!” Attempts to dematerialize the automobile by using high strength steel and plastics to decrease mass but increase structural integrity are negatively offset by this kind of sentiment by consumers.

A starting point for a sensible theory or practice of consumption has to be the insight that every time you buy and/or consume something--be it a tiny battery to keep your watch going or be it a TV, a car or a hamburger, you are making an impact on the social, economic, and ecological environment. In the words of Anwar Fazal, former president of the International Organization of Consumer Unions (IOCU): "The act of buying is a vote for an economic and social model, for a particular way of producing goods. We are concerned with the quality of goods and the satisfactions we derive from them. But we cannot ignore the environmental impact, and working conditions under which products are made." Our relationship with these products or goods does not end with our enjoyment of possessing or consuming them. We are linked to them and perpetuate them and therefore share some direct responsibility for them." (Rolf Jucker - 2000)

Life-styles also shape demand. Today, only a small fraction of consumption in wealthy nations (or communities) is actually for basic survival; most is for pleasure and to express one's standing in society. (Daedalus - 1996) In a standup monologue, comedian George Carlin used humor to increase our awareness of society's obsessive behavior for material objects, “That's all I want, that's all you need in life, is a ….place for your stuff, ya know? A house is just a pile of stuff with a cover on it…I can see it on your table, everybody's got a ...place for their stuff. ….This is my stuff, that's your stuff, that'll be his stuff over there...And when you leave your house, you gotta lock it up. Wouldn't want somebody to come by and take some of your stuff…That's what your house is, a place to keep your stuff while you go out and get...more stuff! Sometimes you gotta move, gotta get a bigger house. Why? No room for your stuff anymore…" Sometimes the beginning to an answer for a serious problem like too much materialism and consumerism is to create personal awareness.

Of the three factors environmentalists often point to as responsible for environmental problems — population, technology, and consumption — consumption seems to get the least attention. One reason ... is that it may be the most difficult to change; our consumption patterns are so much a part of our lives that to change them would require a massive cultural overhaul, not to mention severe economic dislocation. A drop in demand for products, as economists note, brings on economic recession or even depression, along with massive unemployment. This is so ingrained into the cultures of the wealthy nations, that the thought of massive adjustment of lifestyles and economic systems to a more sustainable consumption seems too much to consider. (Annup Shaw - 2005) Taking a moderate approach with gradual or incremental changes in lifestyle could increase the probability of an actual decrease in consumption.

Substantial progress has been made over the past century in decoupling economic growth and well-being from increasing primary energy use through increased efficiency. With this success some economists may come to think that dematerialization is a term for scientific processes and economic strategies alone and has nothing to do with materialism as a philosophy. On the other hand there is increased realization that “decoupling materials and affluence will be difficult—much harder than decoupling carbon and prosperity." (Daedalus - 1996) The term dematerialization applies to the individual act of buying less, consuming less and finding more meaning in our lives than the acquisition of material goods. Downsizing our homes, our automobiles, our technological toys and entertainment systems, our cloths closets, and the consumptive habits we teach our children can help people simplify their lives and find other interests that create more meaning, value, and happiness. Understanding the historical roots of materialism that have resulted in our modern affluence could also be key to decreasing our personal use and obsession with material goods in the built world.

In A Pattern Language, Alexander and his colleagues described three patterns devoted specifically to water — ACCESS TO WATER (25), POOLS AND STREAMS (64), and STILL WATER (71) — as well as SACRED SITES (24) and TREE PLACES (171). Yet, according in a review of Alexander's work in a Harvard Design Magazine review Saunders faults Alexander’'s "New Age flower-child wistfulness" when Alexander speaks of the health benefits that are associated with a deeper connection with nature.

In cities and in developed areas around the world generally many of humankind’s “roots” are barely visible. In the U.S., for example, only 2% of people who live in rural areas are engaged in farming. Even more astounding is the fact that "rural" is no longer rural: a large percentage of rural dwellers live within 25 miles of a city. But far from being a nostalgic look back, discovering, cultivating and building on our “radical center” can be a wellspring for creative preparations for the future.

We are learning the hard way that "estrangement from the animate earth has negative consequences for human functioning" (Barlett, 2005) and people are making strides towards a closer touch. City dwellers are now demanding “Pea patches” and other urban gardening opportunities. People are learning the value of having plants close by when, for example, convalescing from disease, operation or abuse (Tesh, ____). In South Central Los Angeles, in an economically disadvantaged part of the city close to the scene of the Rodney King riots of 1992, 14 acres of land that were destined to become home for a giant trash-to-energy incinerator was purchased by the city through eminent domain for $4.8 million. Through a series of events, the city granted temporary use of the land for community gardens that turned into 12 years and the 350 families have cultivated the urban farm since that day. In 2006, in spite of large public demonstations, the farm, lungs for the city in a car-centric metropolis, was reclaimed by the city to be sold back to the original owner. The land will be used for light manufacturing or warehouses.

In the introduction to her excellent book (2005) Peggy Barlett recounts many of the ways through which we have lost or nearly lost our connections to our roots — and the possible perils that such losses may engender. She also shows how the benefits from reconnecting spread in unexpected ways: "As volunteers clean up a trash-filled urban stream, for example, they absorb a new concept of watershed. They learn that parking lots, driveways, and lawn chemicals affect water quality and stream insect life. People who might have never thought about mayflies or runoff water temperature develop a new relationship to the stream ecosystem and indicators of its health (Barlett, 2002). Concerns about urban air quality also draw attention to the ecological matrix of life. Trees provide "services" by removing air pollutants, retaining storm water, cooling temperatures, and providing habit and food for other species. Restoration work of prairies and forests builds attachment to the natural world in a more grounded local way than a more diffuse embrace of nature in the abstract (Light and Higgs, 1997). According to Barlett, "Modern cities make distance from nature possible for a larger group than in the past." She also raises the idea that "Urban place is a locale as well for the enactment of human hierarchy. Distance from the natural world may be connected to power over the lower classes and their labor." Certainly the arts, the priesthood, the seats of governmet, and the banks are found in cities.

One intriguing concept is how our very thought patterns — our abstractions, human-centrism, and economic calculations — may exclude nature and our roots. Barlett, for examples, shows how anthropology, sociology and the other social sciences exclude humankind's connections with other life forms, natural phenomenon and own past. Of course from a capitalist perspective, nature has "value" only when it has a "price" and potential for profit. Unfortunately many people find themselves "priced-out" of their own land and their own culture legacy. Access to unexploited and unspoiled nature, our common roots is increasingly the domain of the wealthy. The most dangerous of these tendencies, however, may be that we forget our own history as a part and product of nature and hence our ability to reformulate a more harmonious connection with nature.

How are we supposed to employ this pattern? For most of humankind's progress through the centuries nature was abundant and humankind scarce. Nature was something that could be "conquered." Some of the world's religions informed us that God intended us to have "dominion" over nature. We can't really "go back" to the primeval time of our "roots" — nor would we want to. We will not and can not abandon our cities and "return" to a state of nature. But at the same time we must boldly explore the idea of living in some sort of closer harmony with nature and the forces of life that we implicitly think we can ignore.

Yet for the timelessness and presumed innocence of our roots, immense damage has been wrought over time "in the name of" roots: blood, tradition, purity, the soil. We know that people from the city are not "better" than people from the country. We also know that the reverse is not true; for actually many people in the country have also lost their feel for nature. We don't invoke the idea of "roots" to pit one group against another but to relate the two in common bonds.

Barlett believes that "there are unanticipated benefits to collective and individual well-being with the reconnection to the natural world, an often-neglected dimension of the emerging paradigm shift toward a more sustainable society" and "part of a shifting paradigm that locates humankind within the biosphere." Thinking holistically we can imagine and create new opportunities for reconnecting with our roots that have unxpected benefits: "a community garden in New York City may replace an abandoned lot and come to be a social focus for many who live nearby." Barlett again, "Community gardens not only provide nutritious food and conviviality with neighbors, but can build a different sense of self through a new awareness of growing cycles, weather and human agency."

For example, South Central Farmers and their current struggle to maintain the urban farm land.

One important tool in this process of international working class globalization is not only by joint collective action by workers throughout the world but through the use of film, art and media technology to bring working people together.

The training of workers in every industry and every country for this work is the task ahead and the success of this project requires that this be an international campaign based on the grassroots of struggle in collaboration both with regional, national and international labor. The Labortech and Labor Media conferences www.labortech2004.org in many countries of the world have been important in training and building these international links. They have taken place in Vancouver, BC, Moscow, Russia, Seoul, Korea and many cities in the United States.

In the US and Europe and growing parts of Asia, these resources are readily available but at the same time workers in every country of the world must have the means and ability to concretely link up internationally. The developments of LaborNets in Japan, Korea, Austria, Germany, Turkey, Denmark and the US have been a growing vehicle for developing labor festivals and labor technology conferences.

LaborFests or Labor Media Conferences have been held in Japan, Korea, the US, Russia. This past November, a LaborFest was held in Buenos Aries and one is planned this coming October in El Alto, Bolivia and in April-May 2006 in Istanbul and Ankara, Turkey.

These festivals which could be held in every city of the world provide a venue and concrete means for linking through film, music and culture the collective experiences and consciousness of workers throughout the world. The rebellions of workers in Latin America, the fight against capitalist globalization have been a theme that expose the commonality of all the attacks the working class faces.

The important need to use media both tv and radio to link workers around the world is also growing. The same economic policies such as deregulation, caualization, privatization and de-unionization are at work in every country of the world.

The failure of the workers in the United States to begin to challenge the basic assaults that they face is of course the responsibility of the corporate unionists who control the resources and apparatus of the trade unions. The failure to provide a concrete alternative program and agenda is a major impediment to any form of national and international fightback. The need for an international collaboration is also connected to develop the means for the international working class to take control of their destiny. Airline workers world wide, longshore workers, medical workers, teachers, public workers, telecommunication workers are faced with the exact same type of attacks yet they have been hobbled by a lack of international collaboration and collective joint action.

The experience of the Liverpool Dockers strike in 1995 that led to the formation of an international labor action in solidarity as well as a web based international solidarity campaign was crucial in building international support.
http://www.labournet.net/sept97/sfpress1.html

This was carried on in 1997 when the Korean Confederation of Trade Unions KCTU and their supporters established an international web page in support of their general strike. The web page in Korean and English became a critical tool in building direct support action for workers around the world as well as an information portal on the struggle and a way for unions and workers worldwide to show their solidarity on the web.

The Korean union federation KCTU has been the most active national union federation in the world to seek collective cultural action and direct labor action to defend it's interests. It has recently called for a national strike against casualization and temporary work on November 23, 2005 and international action by workers throughout the world would be an important step in building this collective action about an issue that effects and harms working people worldwide.

The KCTU also hosts and organizes a yearly festival in November 12 in commemoration of the death of labor organizer Chun Taeil to not only have a mass mobilization but a national 8 hour cultural media art celebration. This even which is held at the Korean Broadcasting Company Stadium brings together the experiences of the working class through a cultural and theatrical production that is choreographed to the minute over 8 hours. Such a festival could and should be held in every country that ties together the song, poetry, music and art of struggle. The power of this collective expression is an important element in breaking down the corporatized isolation, marginalization of workers and humanity as well as the commodification of music, art and cultural expressions for profit of the multi-nationals.

The growing privatization of the internet and the threat to censorship and control of the internet has been growing. In the Liverpool dockers strike, the shipping corporations tried to stop information from being posted. In Korea, the government sought to pressurize www.nodong.net, the Geman government this year raided the internet servers of the German labornet www.labournet.de. Most recently the Canadian Telus Corporation prevented million of users from accessing the labor web pages of the Canadian Telecom Union TWU. (http://www.nytimes.com/2005/08/01/business/worldbusiness/01telus.html?pa...)

This censorship does not only come from corporate and anti-union media and technology corporations.
In the UK, the Executive Council of the FBU banned members from using the public website of an opposition grouping opposing labor management collaboration and "partnerships". (http://www.labournet.net/sept97/sfpress1.html)

The international collective voices of working people have the power to overcome the different languages, cultures and borders that presently exist. In fact, this is crucial for a new renaissance of collective self consciousness that is vital for the transformation of the present dynamics. The future reorganization of the world economy into one controlled by the working class requires the use of these tools now to build this collective and democratic power.

The use of the internet as not only a communication tool but broadcasting tool is relatively at an early stage. A 24 hour labor video and radio channel in all the languages of the world is realizable with the expansion of the internet and this is now happening with a 24 hour labor radio channel in Korea at www.nodong.org International collaboration in action and on a cultural level must be linked with the use of communication technology and a labor media strategy that focuses on how these technologies can empower the working class and farmers as well as how they can confront the global propaganda blitz by capitalist media against the interests of the people.

Our memory of the past must guide the responsibility we accept in the present for the future. Without this linkage over time I could steal your belongings with no guilt or responsibility. Of course this has happened on a large scale throughout history. One group will murder, displace or enslave another and enjoy the fruits of their sins for lifetimes. Each passing day tends to legitimize — but never really erase — the misdeeds of history.

Unfortunately, misremembering history, is institutionalized. It's important to understand the motivation and the implications of intentional (let alone unintentional!) misrepresentation of history. Thus in the United States, the enslavement of Africans and the devastation of Native American communities as well as the militaristic forays of recent years including saturation bombing of civilian Japanese populations in World War II to the catastrophic Viet Nam War to the recent illegal invasion of Iraq are generally downplayed and sugar-coated. According to these re-writers of history, Americans always proceed with the best of intentions, perhaps marked by an occasional yet guileless misstep. With ubiquitous misinformation how can the next generation fully understand their country — with its successes as well as its failures — and make wise decisions in the future? Howard Zinn's People's History of the United States serves as an important (though still vastly underutilized) counter-balance to these trends and could also serve as an excellent model for other countries and regions as well as for various economic, political, and religious ideologies.

What can/should people to be done to reconcile past sins and heal historical trauma? Although this question has rarely been addressed peacefully, thoughtfully and effectively throughout humankind's vast history, the large number of projects now in progress shows one hopeful sign of our era. According to Richard Falk, the Holocaust perpetrated by Nazi Germany, and directed against Jews primarily as well as against the Roma, Gays, and other groups, marked a central historical marker in this regard. Since that time, movements for redress of war crimes of Japan against China, redress for indigenous people throughout the world, and tribunals and commissions focusing on war crimes and other transgressions have been launched.

People are engaging in innovative projects that help people confront and understand and, hopefully, reconcile the present and future. Some of these examples include the courageous work of the Mothers of the Plaza de Mayo who publicly confront the abuse of power with photographs of "the disappeared" from Argentina's "dirty war" to seek justice and reconciliation with the past. Other examples to explore include the Seder ritual celebrated by Jews around the world, the post-war efforts in Germany to come to terms with their past, the Truth and Reconciliation Commission work in post-apartheid South Africa (and subsequently in many other regions), and the reparations efforts to help compensate African-Americans for the enslavement of their ancestors.

In 2000, the North Carolina General Assembly commissioned a report on an event that had been covered up for over 100 years — a violent revolt and coup in 1898 that was directed against blacks by white vigilantes in Wilmington, North Carolina. Unwilling to wait until the results of the (fixed) election took effect according to law, white supremacists seized city government, burned black-owned businesses and murdered 100 or more blacks in the streets and in their houses. According to John DeSantis, the draft report released in 2005 concluded that "the rioting and coup fully ended black participation in local government until the civil rights era, and was a catalyst for the development of Jim Crow laws in North Carolina" (2006). The report stated that, "Because Wilmington rioters were able to murder blacks in daylight and overthrow Republican government without penalty or federal intervention, everyone in the state, regardless of race, knew that the white supremacy campaign was victorious on all fronts" (DeSantis, 2006).

Not only did this event disenfranchise several generations of black families in the Wilmington area but it actually ushered in a wave of similar actions and intimidation all over the South and became a model for actions in other cities including Atlanta, Georgia in 2006. Interestingly, whites and blacks were both wary of bringing this ugly historical incident back to public visibility and awareness. But what to do with the knowledge that a large number of people were brutalized and murdered (which led to a decades-long denial of basic civil rights) by a large number of people whose great grandchildren are undoubtedly still living in the region. The fact that this historical information has been sequestered for so long, especially in a region of the country that is well-known for its interest in history shows the prevalence of selective historical memory — which in itself represents many challenges for an exercise such as this.

The function of collective memory should promote healing, to set up patterns of behavior that constructively parses history to avoid future problems and to teach each other through mistakes. The intent is not to blame or punish the descendants of people who perpetuated misdeeds both great and small — after all, who if anybody would be immune to that historical ensnarement — but to encourage people to reason together and strive for reconciliation. Ideally the descendants, especially those who have prospered since that time, would play a role in the design of mechanisms and policies to atone for and help reconcile and help redress the sins of the past especially for those who have suffered the most.

In another region and in another era, Veran Matic (2004) eloquently described the rationale why the B92 radio station he works for in Serbia, in the former Yugoslavia, keeps working the way they do.

"If we do not grasp our recent past, we will build our present and our future on false assumptions, beliefs and stereotypes

If we do not face the errors of our past we will again seek excuses for our present in the same place Milosevic sought them — the guilt of others, global conspiracy and so on, rather than in the weaknesses of the society. These weaknesses must be faced in order to understand reality

If we do not fully comprehend our reality, reform programs will be based on false premises

The problems of the repressed past will boomerang, like the permanent problem of lack of cooperation with the Hague Tribunal, or the problem of mafia and police links, or problems with the business elite who amassed their wealth through privileges granted by Milosevic.

Without a radical break with the past there will be no change in the cultural model under Milosevic, which has overwhelmed the entire society, from culture, through education, to the media.

Unless we face the past, we will never know what is good for us and what is bad for us

By not facing the past, we neglect our duty to the future, leaving new generations to pay our debts, just as our generations have paid for the repression of the past of World War II in our country. This gave rise to new vengeance forty years later

And, finally, without engagement we will be unable to demonstrate authentic belief and strong will to institute changes that should benefit every single individual."

"Forgetting" the past is not desirable, nor in reality is it really possible. Although Matic is speaking specifically about recent injustice in the former Yugoslavia, his message is universal. Through hard work by all concerned, healing historical wounds can be accomplished. Although it may seem impossible, those who have inherited the results of yesterday's actions must relive insofar as it can be done, the past sacrificing as necessary to set a more just course for the future.

The best outcome of this pattern, a valuable gift to our descendants, would be the attenuation or, better, the cessation of current practices of brutality, exploitation, impoverishment and oppression.

A matrifocal orientation to social change draws directly on women’s experience and knowledge and puts the needs of oppressed women at the center of social transformation. Matrifocal societies, real and imagined, do not challenge patriarchy by offering its mirror image--with women in positions of dominance over men. Rather, they embrace values traditionally seen as feminine: peace, nurturance, cooperation, and care for those most in need. A matrifocal society is one in which dominance over others is not supported (neither as an individual or collective goal). The needs and contributions of women are valued equally with those of men. Women’s interests are not special interests but human interests. Social distinctions between males and females may be minimized [depending on the culture], and those biological/social differences that remain do not inhibit women’s full participation in the society. A matrifocal orientation to social change recognizes that “the rising of the women means the rising of the [human] race” (1).

The need for women’s voices to be heard in order for society to become more just, has been recognized by progressive social reformers for centuries (and probably longer). This awareness led to the development of women-centered movements throughout the world. As a social/political orientation, the Matrifocus pattern is reflected in both feminist organizing in first world nations and community-centered women’s organizing in Third world nations. Historically, many Third World women’s organizations have been concerned with conditions of economic hardship, displacement, and state-sponsored violence affecting their communities as a whole, while first world feminist groups have focused more exclusively on women’s social and political rights. In recent decades the issue of violence against women has been a common theme of transnational women organizing (2). Regardless of the issue, whenever women organize with the goal of creating a more just and sustainable society, they are endeavoring to insert their voices and their perspectives into the public debate. By doing so, they are subverting the androcentric norm of male power and female silence.

Las Madres de Plaza de Mayo, for example, were able to subvert androcentric norms after initially making use of them. The simultaneous cultural respect for motherhood and perceived political irrelevance of women, allowed Las Madres de Plaza de Mayo to protest relatively unhindered at a time when public demonstrations were officially illegal in Argentina. By also making themselves visible beyond national borders, Las Madres fostered a successful international advocacy network to pressured government investigation into state sponsored murders during the Pinochet regime. The powerful example of Argentinean mothers refusing to be silent has inspired other women’s groups, such as Women in Black in Israel and elsewhere, to stand out publicly against state sponsored violence.

Not surprisingly, many organizations that can be described as having a matrifocal orientation have been “women’s” organizations. But this is not required by the pattern. Labor groups reflect a matrifocal orientation when they strive for gender equity policies, family leave policies, the right to organize in traditionally female occupations, and increased female union leadership. Anti-globalization groups demonstrate a matrifocal orientation when they recognize the significant impact of trade policies on women, and when they give voice to women’s knowledge as farmers, workers, parents, and preservers of culture. Environmental groups like the Chipko movement in India or EcoFeminists in the U.S. reflect a matrifocal orientation when they draw upon and amplify the voices of women, highlight reproductive issues as environmental issues, and speak with reference to the future of all children on the planet.

Regardless of whether a group consists of men or women or both, having a matrifocal orientation means that people ask, “How is the problem we perceive exacerbated by patriarchy, and how has our way of responding to it been limited by patriarchal thinking?" Resisting androcentric norms by putting women’s perspectives in the center, rather than the periphery, of social debates is a first step toward undermining patriarchy and the social ills it perpetuates.

One problem with the Matrifocal pattern is its potential to reinforce male-female dichotomies. Whenever people speak up for traditionally “feminine” goals and values—particularly when they use the role of motherhood for political leverage--they run the risk of reifying patriarchal beliefs about the essential nature of women. Many reactionary movements have argued that their goals and strategies are in the best interests of women, and female voices are often used to promote these messages. Many western feminists, for example, have been hesitant to organize under the banner of motherhood not only because many women chose not to be mothers, but also because such representations may inadvertently bolster the idea that motherhood is women’s single most important function in society. Activist who use a matrifocal orientation must be careful to distinguish between biological femaleness and matrifocal goals. There are many males that value peace, nurturance, care for those in needs, collaborative problem solving, and an end to reward-oriented hierarchies. There are also many females that are not interested in creating a just society and prefer to amass what benefits they can within the current social order; some fully support patriarchy. Matrifocal is not synonymous with female or maternal.

A second problem with a matrifocal orientation is the misperception that everyone who adopts it will, or should, agree on particular social goals and political strategies. They wont. What is shared by people who adopt a matrifocal orientation is a consciousness that overcoming problems of violence, economic oppression, and gender oppression, requires replacing patriarchy with an alternative social order, and that increasing women’s participation in the public sphere is one step in such a transformation.

The striving for social responsibility takes many forms. Grameen Bank (www.grameen-info.org) and its founder, Muhammad Yunus, received the 2006 Nobel Prize for furthering peace and human rights by providing economic opportunities that conventional banks would not. Working Assets (www.workingassets.com) preassigns a portion of its revenues to activist causes. Socially responsible investing uses published criteria to recommend investment vehicles and to initiate stockholder actions in support of particular principles.

Advocacy organizations pursue a wide variety of principles. The Saltwater Institute advocates five values: (a) family and community responsibility, (b) respect and appreciation for the natural world, (c) service and stewardship, (d) the necessity for work and productivity, and (e) an intentional commitment to goodness (www.saltwater.org/our_story/beliefs.htm). Scientists for Global Responsibility (www.sgr.org.uk) opt for openness, accountability, peace, social justice and environmental sustainability, while Computer Professionals for Social Responsibility (www.cpsr.org) address technological problems in the light of technology-related principles.

Until the late 19th century, corporate charters in the United States confined a company to a specific purpose in the common good. For example, an 1823 act of the New York legislature incorporated the Delaware and Hudson Canal Company with a charter to build and maintain, with private investment, a canal between the Delaware and Hudson rivers and to charge regulated fees for the transport of coal and other goods. Any other activity by the corporation, such as setting up a bank, required an amendment to its charter (Whitford, 1905). A recent form of the socially-responsible corporate charter is the Community Interest Company ( www.cicregulator.gov.uk).

In 1970, the economist Milton Friedman wrote that "The social responsibility of business is to maximize its profits." Invoking the authority of Adam Smith to claim that society most benefits if everyone pursues selfish advantage, Friedman paved the way for some businesses to ignore the wider impacts of their pursuit of low costs, increasing sales, and big financial returns, and to consider themselves accountable only to owners and regulators. In turn, this gave rise to the tyranny of the financial bottom line; any attempt at purposeful social progress needs to overcome the myth that social progress takes place of its own accord.

Activism on behalf of principles other than self-interest or convenience is necessary to remind selfish businesses of their social responsibility, and to prevent other organizations from losing touch with theirs. This activism can take place outside the organization, in citizen groups and political platforms, or within the organization as the individual actions of the tempered radical (Meyerson, 1995) and in the form of changes to policy and governance. In these efforts, the struggle of advocacy is at least as important as the specific principles being advocated. Social responsibility does not depend upon any one principle of conduct.

To be socially responsible is to be accountable to a full range of interested parties for the achievement of clearly-stated goals. It calls for: (a) clear vision, values and strategy for a better future; (b) understanding and management of expectations; (c) actions compatible with vision and values; (d) monitoring of outcomes; (e) accountability for results; and (f) a culture and governance that makes this possible. A socially responsible organization acts on the basis of clear values, which may explicitly include measurable results, transparency and accountability (e.g. www.gfusa.org/about_us/values).

Any organization has internal and external stakeholders: customers and constituencies which both contribute to and benefit from the organization's work. For example, the Citizens Advice Bureau (2004) considers stakeholders to include potential and actual clients, volunteers, staff, partners, policy makers, and government bodies. No two of these customers of constituencies have the same expectations. A socially responsible organization makes itself accountable to stakeholders according to the unique expectations of each group, and always consistently with its values and strategy.

Accountability to stakeholders measures actual performance against predetermined goals. It does not simply describe what an organization has achieved in the past, but requires commitment to achievements in advance. To be accountable is to measure indicators of performance that affect stakeholders, and to make the results transparent—that is, to report outcomes to stakeholders as evidence that the organization is fulfilling its goals and enacting its values. One example is a set of performance indicators for microfinance institutions ( www.swwb.org/English/2000/performance_standards_in_microfinance.htm).

Any organization devoted to serving others is measured every time someone walks in or logs on—indeed, whenever anyone even drives past the building or happens upon the web site. A commitment to achieve social benefits does not absolve a not-for-profit from thinking of the people it serves as customers, and to consider its relations with them as marketing (Brinckerhoff, 2003). To clearly understand perspectives from outside the organization is a first step toward measuring and improving the organization's impact.

Social responsibility requires accountability, but for what and to whom? Several frameworks exist for measures of accountability. The Balanced Scorecard (Kaplan & Norton, 1992) suggests four linked categories: financial, customer, internal business, and innovation and learning. These categories are linked to strategy because improvement in any one will benefit all the others (except that no direct relationship is claimed between the first and the last). Epstein and Birchard (1999) propose three categories: financial, operational, and social.

A "stakeholder scorecard" (Epstein & Birchard, 1999, p. 96) uses the major stakeholders as categories of performance measures. This approach directly measures how the organization serves its stakeholders, and orients strategy towards those with an interest in the outcomes. Stakeholders may fall into predetermined categories, such as shareholders, customers, employees and communities (Epstein & Birchard, 1999); alternatively, they may simply appear as a list of specific categories of stakeholder most important to the organization.

No organization, whether for-profit or not-for-profit, is socially responsible simply by virtue of its intent to achieve social benefits. Action consistent with the organization's espoused values demands a culture—ethical assumptions, values, beliefs and behaviors—that pervades the organization from top to bottom. Without a culture of demonstrable consistency between espoused and practiced values, claims to social responsibility are at best window-dressing, and at worst a symptom of a demoralized, failing and unethical organization. By contrast, a culture of accountability makes an organization more effective and more sustainable; social responsibility demands nothing less.

Political settings are the basic physical units of collective political action. Each instance of a political setting has its own unique location in space and time. Many recur on a regular basis. Meetings and demonstrations are common types of political setting. Here are two recent examples from reports about political change in Venezuela. One is a small-scale political setting, a barrio meeting; the other describes two large-scale, competing political marches:

The Meeting
Nidia Lopez stood on one side of the brick built shack. It was like one of the thousands that made up the barrio of Andres Bello. The barrios, or slums, are where the majority of the Venezuelan population lives. Thirty people looked at Nidia. Some of them stood outside in the mud. The building was too small to fit them all.
Nidia spoke and her voice was clear and loud. She said, "There are 23 families living on the street in this barrio. In eight years what has this government done for them? In three years what has this Committee done for them? They need help now! What are we going to do for them now?"
The "we" that Nidia was talking about was the Urban Land Committee for the Andres Bello barrio. The Urban Land Committees...exist everywhere there are barrios in Venezuela and barrios are everywhere in Venezuela.
When barrio problems are discussed...the most common suggestion is to get organized. At the Andres Bello meeting, barrio resident Hector Madera said, “When the people of our barrio have a problem they mustn’t rely on the media, or go and whisper in the ear of a friend in a Chavista party, we need to organize ourselves.”
Nidia Lopez felt the best way the Andres Bello CTU could help the 23 homeless families was to take the appeal to the President. Everybody else in the meeting argued it was more important that organization happen first.
The families should...discuss with each other about what they wanted. They should also talk with the owner of the mansion. Only then should they approach the government for assistance if they still needed it.
Madera said the barrios needed to organize together, "When organized we can involve the people from nearby barrios, like Chapellin, and get their support. We will help them and them us. Together we solve our problems ourselves. We can march together."
( Source: Entitled to Democracy:Venezuela’s Urban Land Committees and Participatory Democracy. Saturday, Feb 11, 2006. By Alex Holland – Venezuelanalysis.com)

The Marches
Venezuelans celebrated International Worker’s Day yesterday with two large marches that wound through the streets of Caracas. One in support of the Chavez-led "Bolivarian Revolution," and the other with the opposition. This marks the sixth year in a row that Venezuelan workers have held separate marches on May 1st.
The opposition march was led by the Confederation of Venezuelan Workers (CTV) which, according to the Venezuelan daily El Universal, called for the participants to march for increased salaries, back-pay, a dignified social security system, and freedom for CTV President Carlos Ortega, who was sentenced last year to 16 years in prison for his role in the two-month 2002-3 oil industry shut down.
"Things are turbulent. With this government everything is turbulent," yelled 15 year- CTV veteran, Israel Masa, from the opposition march. "That’s why we are marching -- to demand transparency in the next elections, because we in the opposition know that we are the majority and that we are the true democrats."
The pro-government march was led by the National Workers Union (UNT) and officially entitled, the "Bolivarian March Against Imperialism and Free Trade Agreements," highlighting the international importance of today’s celebrations, and calling attention to the recent motives for Venezuela’s withdrawal from the Community of Andean Nations.
"This demonstration is a struggle against imperialism and the conspiratorial plans of US imperialism against Venezuela," announced Venezuelan National Assembly Representative Dario Vivas ...at the start of the march. "The people of Venezuela are ready to do whatever necessary to guarantee our liberty."
(Source: Opposition and Chavez Supporters March Separately for Mayday in Venezuela, Tuesday, May 02, 2006. By Michael Fox - Venezuelanalysis.com)

As these two examples show, the respective contexts -- social structure, rules of entry and action, physical layout, and cultural expectations -- heavily influence the quality of participation and the content of decisions and messages. “Political setting” is a particularly useful concept for describing political action in context, the venues of face-to-face political communication that are the building-blocks of public political life. They encompass all occasions in which issues and needs of general importance to a community or a society are discussed, contested, and decided. They may be open and democratic, but very often they explicitly or implicitly bar certain groups, certain perspectives, and certain issues. It is important to investigate how they filter participants and ideas.

Although many of meetings and debates that seek to influence community-wide matters take place in government institutions, an increasing proportion occur in voluntary associations, social movement groupings, and invitation-only meetings. Internet discussions demonstrate the growing importance of virtual political settings and raise questions about how they differ from face-to-face meetings and how uneven access to computers affects political outcomes. The rules and culture of each setting influence the quality of communication, deliberation, and decision-making it embodies. Are they open or secret? Which voices do they amplify or exclude? What about women, poor people, people of low status, different cultures and religions? What is their impact?

The idea of political setting draws upon ecological psychology’s concept of "behavior settings," but it puts the focus on activity that aims to influence public policy. It opens the door into exploration of the evolving pattern language exemplified in the face-to-face political actions from below that are emerging in meetings and demonstrations around the world with all their limitations as well as their strengths.

As humans evolved our species unwittingly took on characteristics that have persisted for centuries. Over the millennia, some aspects of our genetic makeup, as well as some psychological and cultural characteristics were encouraged while others were halted or slowed. As we all know, these basic changes generally came about hundreds of thousands of years ago when humans lived in small numbers and clung together in small bands for survival. That situation, once the norm, is now present only in the rarest of circumstances. We have been bred for a time and place that existed eons ago, an era that could only be recreated through pandemics, global war, massive climate change, or some combination.

One consequence of this is the myriad institutional structures that perpetuate dominance of one group over others. The authors of a recent book on social dominance (Sidaneous and Pratto, 1999) make the case that our social psychology seems to propel us naturally towards oppression. Unfortunately at least for those of us who believe that racism and other insidious "isms" would make excellent candidates for the dustbins of history, there are several factors that help keep social dominance in vogue. The first is that there does seem to be a measurable propensity ("generalized ethnocentrism") that shows up in some percentage of any population for strong group identification; people in this group believe that their group is superior to others and that they must stick together. When in positions of power they generally promote laws and attitudes that favor their group over others. They will also encourage and cleave to a variety of "legitimizing myths," such as social Darwinism ("survival of the fittest"), manifest destiny, "clash of civilizations" (Huntington, 1993) and a myriad of racial, gender, and ethnic stereotypes, as "social frames" that help perpetuate social dominance. The second is that racial (and other) stereotypes are easily and readily (and subconsciously) learned, generally at an early age before advanced cognitive abilities come into play that could question the accuracy and the value of the stereotypes. Third, the stereotyping "trigger" is effortlessly and (again) subconsciously activated when "appropriate," thus making these people the hapless targets of manipulative politicians and others who can specifically reach out to these people with tailored messages. Finally, unfortunately, there is some evidence that people in dominated groups, due to a combination of factors, will in many cases, adopt characteristics that are specified by the stereotype thus helping unconsciously to reinforce the stereotype ("behavioral asymmetry"). All of these factors, then, help support, at least indirectly, the maintenance of institutions that operate under a variety of processes, mechanisms, and biases that serve to maintain the machinery of social dominance.

Once the holistic model that Sidaneous and Pratto propose (possibly with modifications) is well understood, it should be possible to run society's social domination machine’s "in reverse." Along these lines, it's important to note that according to many people who study this field, approaches to attenuating social dominance will require widespread, multi-sectoral actions that include integrated legislative, economic, and educational efforts among (and across) dominant and non-dominant groups. Here is a list of approaches that can be undertaken — while keeping in mind that articulation  between these approaches will be critical if any progress in reducing social dominance is to be made over time.

• Role-reversal exercises (examples include "Walk a Mile in their shoes" where state legislators “became” welfare recipients for a day and an event in Wisconsin where youths in disadvantaged neighborhoods interrogated judges and police officers in a mock courtroom situation.
• Additional research. Identify, for example, "markers” or other classification schemes that “sort” people into two groups and see how the "markers" are used implicitly or explicitly in policy, the media, etc. etc.
• Development and promulgation of social frames like "love thy neighbor, turn the other cheek, human family, equal opportunity, and multiculturalism help characterize the theme.
• Fighting local discrimination in, for example, education or public service.)
• Moving beyond tokenism. There is evidence that hiring one or two people from a less-dominant group can actually backfire.
• Childhood education. Children need multicultural education and familiarity with different cultures and groups. Seeing a diverse society at an early age and not growing up with active stereotyping is good.
• Lawsuits as a tool to fight social dominance by business and government.
• “Disciplining” the media by fighting stereotypes solidarity networks. Establishing networks of people from diverse communities to inform each other, advocate and Religious connection. Remind people of their religion’s commitment to human rights and brotherhood and would with in the church for social change.

According to Sidaneous and Pratto, "Arbitrary-set divisions" (those divisions devised by cultures themselves according to their own decisions like caste, religion, and race, unlike divisions shared by all cultures, basically gender and age, upon which to discriminate) "largely only occur in societies in which people are able to generate and sustain an economic surplus." These societies employ division of labor that, apparently, leads to various forms of arbitrary-set based social dominance techniques and institutions. One of the most difficult challenges of such a society is checking the power of its most powerful members.

While many people would argue (myself included) that some degree of social dominance will probably always occur in society, there are also many people (myself included) who believe that a meaningful attenuation in social dominance is not only possible but necessary. Fighting against social dominance will always be an uphill battle: the forces that will rally against your campaign are, by definition, powerful and well-financed, and cozy with the media, government, and other elites. They will also have a ready supply of slogans handy to bring their minions into the fray. Sometimes trumping our own "intrinsic nature" to favor "our own, ' and, even, going against what may seem like "our own best interest" (maximizing short-term gain at another's expense) is the best long-range approach. And approaches that are actually win-win should be accompanied with public education that pre-empts the inevitable claim that the approach is discriminatory.

Although social dominance may be intrinsic to humankind, there are some grounds for hope. Some countries, Sweden, for example, have more-or-less eliminated social dominance based on gender. Studies relating to health care in Japan, New Zealand, Denmark and Sweden, also show that proper health care can be reached for all of a nation's citizens even if some social inequality still exists within that society.